No business is too small to fall victim to a cyber security attack, so even if you only run a startup with a few employees, it’s essential to be proactive about your IT. A data breach could otherwise cause downtime which would have a negative impact on both your profits and your reputation. Fortunately, if you’re organized there are a few things you can do to protect your business. It’s also worth outsourcing […]
If you’re running a business, one of the things that you need to be able to do well is understand your customers, what motivates them and what they want and expect from you. If you can’t do those things, you’ll run the risk of making a terrible miscalculation that’s certainly not what you want. We’re going to talk today about how to understand your customers better and what that might involve, so read on […]
For those with a business idea and who want to make it come to life, you have come to the right place. Setting up a new business can be challenging, especially if you don’t know where to start. You likely have an idea for a small business and want to turn it into a big success, which is incredible. But, there are some things you will want to know before diving in. Here are […]
When you have figured out who your audience is for your product or service, you need to then figure out how you can grow that audience and add to it as time goes on. You need to be able to connect with people who are interested in the things that you have to sell and products that you can advertise. The good news is that you can apply what you know across all channels […]
For businesses to survive these days, they need to have a strong online presence. That starts with having a website that will showcase your brand to the potential customer, and then comes the investment in a strong digital strategy to effectively market your website. Regardless of whether you’ve just started out, or you’ve been running your business for decades, a strong digital marketing plan is vital in making sure you are able to extend […]