When you have figured out who your audience is for your product or service, you need to then figure out how you can grow that audience and add to it as time goes on. You need to be able to connect with people who are interested in the things that you have to sell and products that you can advertise. The good news is that you can apply what you know across all channels and use every single strategy at your disposal to grow that audience!
By enlarging your marketing footprint across multiple channels, you are able to maximize your payback. You need your business to be out there and in the world, from your website to your banner installation system that will hold banners and billboards with your products and services all over them! Over 85% of customers want more than just the digital advertising options out there. Yes, we are living in a digital world, but that doesn’t mean that your audience only wants to see your services online. You need to get your business products out there and in front of their faces at all times. It’s why one of the ways you can market is via strategies that are subconscious. Billboards, for example, may be huge but that doesn’t mean everyone remembers them. And yet, when someone needs a product they may think of yours because it was right there on their morning commute!
So, what other marketing strategies can you use to grow your audience?
- Start with all of the things that you do know how to do. So, if you know that your target audience hangs out on Instagram, then consider getting help from influencers in your industry to advertise for you. It’s likely your audience will be following the same influencers so utilize influencer marketing as much as possible.
- Engage. Being on social media is one thing, but knowing how to use it is quite another. You need to engage with your audience and the best way to do that is to take a look at the way in which you approach social media, and then generate better relationships through conversation and interaction. Social media will only be worth using if you dig deep and get involved!
- Get To Know Your Audience Preferences. Is there any real reason to send out tons of emails to your audience if no one is clicking to open them? If your audience prefers you to be active on social media, do that. If they want to see giant billboards around town, do that. Whatever it is that will make your audience happy, stick to that.
- Call In The Help. Bring in a website designer to work your website for you. Sometimes, asking someone else for help is going to bring you better success with your business. If you can’t figure out how to market properly to your audience, bring in someone else to do it for you! It’s an excellent investment!
- Grow Your Traffic. From your social media posts to your targeted digital ads, you can grow your traffic to your website, and thus grow your business audience. Use great calls to action and invest in Google Analytics, too, these things will help!
