Whether you’re a small business, a multinational organisation, or a solo entrepreneur, you will have some form of digital marketing strategy – even if that only means having your business listed in an online directory. It’s more likely, however, that you take advantage of the wealth of digital resources and strategies available today to grow your business online and reach new potential customers. Perhaps you blog regularly about your products and services, use analytics tools to segment your customers for targeted advertising, or promote your business on video in the form of display ads. These are all successful strategies for modern businesses however the landscape of digital marketing is always changing and it pays to watch it closely.
Artificial Intelligence
According to statistics visitors arriving to a site through PPC ads are 50% more likely to purchase than organic visitors. This has led 40% of brands to increase their PPC budgets as of 2019. But PPC analytics is becoming ever more complex, and many agencies are turning to AI and machine learning tools to do the work for them. It’s not surprising – as the ability of humans to operate the tasks of big data diminishes, AI technology continues to grow in sophistication. Machine learning software can now manage all aspects of a marketing campaign with statistical learning methods and bid management systems. Since 2018 they have managed to increase conversion rates by an impressive 22%.
Video Marketing
3.5 billion people in the world are using smartphones on a daily basis. It presents new challenges and new opportunities to marketers and businesses. While the 2010s was all about text-based content to drive traffic to websites the 2020s is all about video. Video is easy to access, enjoyable to consume, and simple to share. According to some statistics, 70% of smartphone users say they have shared a brand’s video, and 72% of businesses say that using video has increased their conversion rates. 52% of consumers have reported that watching brand videos has given them more confidence in the brand, increasing their likelihood of purchase. These global statistics, and others, such as the Top countries for Salt Production can be accessed through the statistical search engine Nationmaster.
Chat bots
If you haven’t met a chat bot before you’re sure to meet one in 2020 and beyond. is installed on websites and interacts with visitors helping them navigate the site or offer advice. It’s hugely beneficial to companies wishing to cut back on the costs of hiring someone to monitor the site and communicate with customers. So far, customers are responding positively to chatbots; they are personable and unbiased, allowing customers to make fast, informed decisions or find answers to queries without the need to send an email. It’s 2020 and the chat bot train is just about to leave the station – don’t miss your chance to get on board.
Social Media
In the twenty-tens social media, in particular Facebook, went from being a platform for socializing to one for marketing. Analytics technology allowed brands to target potentiometer customers with laser-guided accuracy with some impressive results. This landscape however is set to change. Facebook is quickly losing popularity, especially with young people who seem to prefer the visual appeal of other sites like Instagram and Tik-Tok. Brands and marketers are following suit and are developing multi-platform marketing campaigns to reach the most relevant audiences.
