Starting A Clothing Line: 4 Steps To Get You Started
If you are a creative and artistic person, then you need to think about a career in an industry you can allow your creative flag to fly high! One such industry is the fashion industry, and if you are interested in starting a clothing line, then fashion is the place to start. The fashion industry is huge – bigger than you could have possibly imagined. We all wear clothes, and whilst we’re not all rocking a catwalk or heading up the next fashion week, we are all interested in looking good.
When you decide to start your own clothing line, you have to be smart. You want to be able to innovate and do something more, whether that means you diversify as a woman into menswear, or you start buying kids mannequins to use for your own children’s clothing line. The fashion industry pulls in over £66bn in Britain alone, so you can imagine how much money there is to be made worldwide. If you think that you have what it takes to make it big in the fashion industry, you’re in the right place. We’ve got four very specific steps to get you started and make your new clothing line a roaring success. Let’s take a closer look.
Start With Lower Costs
You want to start a clothing line, but that doesn’t mean that you need to start hemorrhaging money from the get-go. The biggest overhead you will have to start will be the materials that you use to make your clothing. It’s either going to be that you hand-make your clothing, or you’re going to have to think about outsourcing them overseas for others to make based on your designs. Where possible, you need to lower your costs. So, approaching manufacturers abroad is going to cost more than producing the clothing yourself.
Get To Know Your Brand
You need to be authentic about your brand if you are making your own clothing. You want people to know who you are and you need to be consistent about it. You want to have sincere attempts at branding, so start small. You can develop a clothing line by starting with a piece at a time, from t-shirts to begin with and then growing into trousers and even hats! Don’t copy another clothing line: make this authentically yours!
Develop A Marketing Strategy
Whether you work with children’s clothing or you are straight into shoes, you need to have a proper marketing strategy. You need to appeal to the right people you are trying to target, and if you want to retail, you need to attract buyers who want to showcase your clothing in stores. You can blog and vlog about your clothing line, get on social media and start shouting about what you’re making and get in touch with parenting accounts who can become affiliates for you. They can advertise your pieces and attract some added followers for you!
It’s Time To Sell
Did you know that you don’t need a licence to sell clothing? You can start selling whenever you have pieces ready to go. Now you know how to get started, it’s time to sell as much as you can. The more interest your products gain, the more you need to make!