When you are running your own business, no matter how large or small, there is no getting away from the fact that you need a website. Consumers and clients expect to be able to take a look at you online, they expect you to have an online presence. Whilst it is relatively straightforward and inexpensive to get a website up and running for your business within a matter of a few hours, you will want to do all that you can to ensure that it is working effectively for you. It needs to promote all that you do, it needs to accurately represent your business and it needs to create the right impression. If this is something that you know you need to work on this month, then read on as we share a few tips around how to improve your business website.
Image Pixabay – Pixabay License
Make it on brand
The first thing that you will want to do is ensure that your website is completely on brand and in keeping with your business.
When people arrive at your website it should have the same aesthetic and image as the rest of your business. You will want to use the same design elements that you use in your signage, packaging and stationery, such as the colors and fonts. Customers who are already familiar with your business should instantly be able to identify it as yours and new users stumbling across your website for the first time should get a good sense of your brand.
Ensure that it looks professional
Your website needs to be clear, be easy to navigate and the design should look professional. This is representative of your business so you must create the right impression.
If this is not your area of expertise, you might want to work closely with a web designer or hand the task over to them so that you do get the website that you want.
Address the technical aspects
Amongst other things, your website needs to be fast, it needs to feature in search engines and it needs to be safe and secure. As such, you do need to spend some time addressing the technical aspects.
There are a variety of things that you can do to improve the quality of your website, such as investigating your pagespeed insights, correcting any broken links and working on its search engine optimization by using keywords and meta tags.
Again, it all of this is alien to you, get an expert involved to help you.
Keep it fresh
It can be a good idea to keep your website fresh and interesting. You should update the pages regularly to ensure that all of the information is relevant and current and ensure that you have a little background information there for your prospective customers to learn more about you and your business.
You might choose to write a blog to share more about your business and to help you to reach a wider audience. This can be a good way to connect and engage with potential customers and it will ensure that your content is regularly being updated.
Ensure that it looks professional
Your website needs to be clear, be easy to navigate and the design should look professional. This is representative of your business so you must create the right impression.
If this is not your area of expertise, you might want to work closely with a web designer or hand the task over to them so that you do get the website that you want.
If hiring a web designer is out of your budget right now, you might want to consider using a simple platform that has professional, done-for-you templates. When you compare Wix against Squarespace you will find a whole host of advantages and disadvantages for both of these platforms. However, both of them are very user friendly and will make creating your business website very smooth and simple.
