Every single business knows how important it is to look good: it’s why most companies pay the highest prices for rent and premises purchases! When it comes to the design of a retail store, looks really are everything. No one is going to want to walk into a business that looks run down or boarded up, and you are fighting a losing battle when it comes to impressing people – and with success – if you’re not in the right location in the first place.
Before your customers can really dive into the experience that you are offering, they have to be impressed with your business exterior. Whether you plan to landscape the outside of your store with a ton of greenery or you are planning to use K&E Flatwork to redo the flooring of your business exterior, you need to make the outside look as good as the inside. You want people to feel like they MUST walk through the door of your store. With that in mind, let’s check out five different suggestions for making your storefront.
Start With Signage
If you want people coming to your store, you need to give them a reason to feel enticed enough to come in. So many people will choose a store based on the signage at the front. You want something that’s going to capture their attention big time – the better you do here, the more people will walk through the door. You have to show that your store is going to solve a problem for your customers, and if you do that, you can prove that your service is going to offer value.
Book The Cleaners
The outside of your building that you rent or buy needs to be polished enough for people to feel impressed. Repainting the building with a fresh coat of paint is really going to make it pop but more than anything, the cleaning of the exterior of your business is going to make a huge difference to the way that your customers view your business. Add awnings over the windows and include potted plants. The window cleaners can make the windows sparkle, too, and all of this will create somewhere your customers want to visit.
Add A Seating Area
If you include benches outside your store, you give people somewhere to stop and rest while they shop. When you do this, you entice them to come into your business and establish social proof all at once. They will see people sitting in front of your store and want to come in – and that’s what you want to achieve!
Landscape, Landscape, Landscape
Ensuring that the exterior flooring looks good is going to get you so many places. Adding greenery makes the entire exterior look attractive, too, and there are plenty of things that you can add to make your green dreams come true. Landscaping adds value to the property, too, which is handy if you ever plan to sell.
Regular Changes
Your window displays are a big factor in attracting people to your business, so make sure that you change your window displays regularly to show your products off and show how your business can make a difference!
