Going into a new startup can build character. Going into this venture on a low budget can open you up to many different creative and innovative methods to help you to get more for your money. While money does indeed make the world go round, it isn’t the be-all and end-all, and thinking outside of the box for your new startup can help you put more effort into getting the right results faster.
With this in mind, what are the best creative ways to market your new start-up and get the results you need?
Networking
Go to as many networking events in your industry as you can. The best way to get your new venture out there is to go directly to the people who need you, and this is where networking events come in. Get to know local movers and shakers and meet people. The more they know about you as a person, the more inclined they will consider doing business with you. Alternatively, if you want to start with a bang, why not consider hosting your own event. This isn’t a low budget, but it can be a great way to utilize your budget. Hosting corporate events in your local area can bring everyone together at once and allow you to make a bigger impact with fewer other people vying for the same attention in the space.
Create Content
Create educational ebooks and hide them behind landing pages on your website. With their details, visitors can download your ebooks. Your content also helps you generate leads and show your expertise.
Those who download your ebooks are interested in hearing from you. Your ebooks will be useful for targeting “early adopters,” i.e., those who want to be first with new technology/software.
As more content is added, your website becomes a knowledge base. If it’s optimized for the right terms, the right people will find it.
Referral Marketing
Why not let your customers do the advertising for you? People like to buy from vendors who are proven to be reliable and trustworthy, and what a better way to share this than to allow your current customers to network for you. Referral marketing is when you offer something for people sharing your services by way of a loyalty program. The more people they refer to you, the better the rewards. All you need to do is set the parameters of the referral scheme and allow a marketing tool to handle all the mall details for you.
Challenge People
What does your product or service do, and why do people need it? You might be good at telling people how amazing it is, but if they are none the wiser about how it works or even why they need it, chances are they won’t bite. You need to plug a hole in the market, and challenging people to plug this hole, so to speak, and share it can be an effective form of advertising. If potential customers can see how people are utilizing your product or service, they are more likely to purchase and boost your sales.
