When showcasing your company at an exhibition, trade show, conference, presentation or any other similar event it is essential that you have the very best custom exhibition stands. There is a lot of work which goes into this, regarding aspects such as shape and material, to name but a very few. One of the elements of your event you can really excel in if you pay a bit more attention to it is the color of your stand. A lot of people do not realise it but the colors you pick can have a massive impact on how effective your exhibition display stand is.
At present, there is a trend for mixing bright and eye-catching colors with more subtle and professional colors. For example, magenta mixed with beige, aqua mixed with ivory, or bright yellow mixed with a light grey. This is good because it allows your stand to be creative and attractive whilst maintaining a sleek and business-like edge.
However, you can go even further than merely picking trendy colors. You can do a bit of research into what senses colors provoke within consumers and thus you may be able to slightly manipulate what you are trying to achieve by having the right color. For instance, blue is an excellent option to go for because it makes people trust you. Another example is the color green, green makes people want to spend money.
Earlier I mentioned mixing bright colors with more bland colors, such as grey. By having an entire exhibition stand covered in grey you will not achieve much as it gives the allusion of something average and practical – nothing exciting. However, by adding a slice of grey you give off the impression that your product is solid. So, you also need to consider the amount of each color you will use.
You also need to think about the industry your business is in whilst deciding on the colors you are going to pick. For instance, a lot of gambling companies opt for the colors black and red and they do so for a very distinct reason. This is because red is a color which is associated with danger and tempts people to take risks whilst black is associated with immense prosperity and wealth. This combination is something which provokes the emotions of the ideal gambling customer. Look online for inspiration when it comes to branding and promotional products for your specific industry.
Using colors to this effect is all to do with psychology and it plays a huge role in all aspects of life, and of course in business. It is a very interesting factor to consider but it was one that can reap massive rewards if used effectively. If you think about it, so many fast food places use the color red, why? Because as well as provoking danger and risk-taking it also makes individuals hungry. I would seriously recommend that you take the time and effort to put some great thought into the color scheme you are going to go for, you won’t regret it.