Limited run products are special and interesting measures often used by companies to celebrate a brand or test the waters to see how a future product might be received. A good example is that of a whisky manufacturer creating a 50th anniversary blend, and perhaps only selling around 1,000 bottles to their loyal customers.
Whatever your reason for creating a limited run product, it’s important to note that they really do reflect the condition and development of your brand. They’re a report into the status of how your company operates, and they showcase your brand values clearly.
As such, it’s important to get this right. Launch a bad product, however exclusive, and people will remember it. Profit is not necessarily the goal here,r but a means of stamping your brand image in the best way.
In this post, then, we’ll discuss how to design a limited-run product for the best possible outcome, including some of the practical steps worth taking.
Explore A Full Idea
It’s good to have your limited run product explore a full idea that you might not be able to enjoy otherwise. For example, you might release a special Christmas product detailing what that holiday means to you, or perhaps a Pride event product that offers a new flavor for people to enjoy. Here you can also add a story to your product, such as the history of your brand and why this was important to you, or who you made it for, or perhaps even how you engaged the community to vote on the final rendition. Exploring a fun idea ensures your product is more cohesive and necessary in its function.
Authenticate Legitimate Owners
It’s nice to authenticate the legitimate owners of your limited-run product to make it all the more exclusive and enjoyable. You might list each product by number out of a certain said, or even use certifications or blank metal ID tags you can later engrave to showcase the authentic nature of that item. You can really play this up also, such as penning a thank you letter from the company for those who support your new release, or perhaps offer account access to a VIP area of your website. Authentication makes the design and production of such products that much more special, and can also improve their value.
Craft Beautiful Extras
Of course, it’s always good to add some unique additions to the limited run product. This might involve crafting unique packaging to make it more pleasant to open. A purchase might include a free subscription to your service for a month, or it might be that you customize each piece for each client depending on how many you have for sale. In other words, as limited run products tend to be a celebration of your brand or the testing of an idea, fully invest and explore that creative potential. You don’t really have to worry about mass marketability here, you can allow the virtues of your business shine, even with the added trimmings.
With this advice, you’re sure to design the best limited run product possible.