Marketing is an exciting industry, presenting us with innovations, challenges, and new technology every year. You might be a marketing whizz already, or have a lot to learn. Regardless of your current knowledge, these five tools have much to offer both the novice and the expert.
Agorapulse
Agorapulse is a type of moderation and social media management software that allows businesses to manage their social accounts. Using Agorapulse, you can consolidate your interactions from various sites as well as publish and monitor posts. You can use Agorapulse across platforms such as Youtube, LinkedIn, Facebook, Twitter, and more. Agorapulse arrives with analytics options, workflow automation, and a unified inbox. Using this software, you’ll enhance your online presence and build connections with your followers. Further features include hashtag monitoring, mention tracking, keyword listening and scheduling options.
Upfluence
Upfluence is a solution for both content management and influencer searching. To find the best influencers to promote your brand, look no further than Upfluence. Here you’ll get a huge database of influencers across platforms such as Instagram, Twitter, Facebook, etc. plus a choice of top bloggers. With Upfluence, you can search by as many keywords as you wish. You can search by topics covered, location, or number of followers. Upfluence provides detailed information about each influencer; you can find out their engagement rates and export any data that you find to use offline.
Flowcode
Flowcode allows you to create QR codes to supercharge your marketing. The platform is designed to provide omni channel attribution along with data and analytics options. Whether you want to deploy QR codes on your packaging, on your social channels, or in your stores, Flowcode can help you to make it happen. Over the last few years, QR codes have gained popularity within marketing. One of the great things about these codes is that they collect data as well as providing a functional endpoint. QR codes can provide data in relation to location and numbers so you can find out which of your marketing campaigns are working the best. With Flowcodes’ QR generator, you’ll spice up your marketing in no time.
Hotjar
Hotjar is a great tool to help businesses understand the behavior of their consumers. With this software, you’ll receive a clear picture of users experience, along with data to help you to increase conversion rates. Using Hotjar, you can obtain instant feedback and see exactly how visitors are using your website. The software comes with two essential tools, one for feedback and the other for analysis. Features include conversion tunnels, visitor recording, and heatmaps. When it comes to marketing strategy, analysis of performance is crucial.
Zapier
Zapier is a fantastic app that allows users to automate workflows via linking different apps together. The app functions by building ‘zaps’ which provide a blueprint of a task. Zapier is excellent for marketing automation because this tool can program the various apps you use to work together. With Zapier, your apps will complete set tasks automatically. You no longer need to rely on available third-party integrations (as Zapier can build connections between whichever apps you chose)!