Without satisfied customers, you won’t have a business for very long, which is why it is so important that you get to know your customers inside and out. Only by knowing them can you successfully sell to them, convince them to favor your brand, and ultimately have them spend their money with you and not a competitor.
Okay, but what exactly are the most important things you need to know about your customers, and why are they important?
Who they are
If there’s one thing you absolutely must know about your customers it’s who they are. There’s a big difference in the way you would market to a teenage girl as opposed to a middle-aged man, but if you don’t know which one is buying your product, then how can you even hope to begin?
As a minimum, you should know the age gender, location, and spending power of your typical customer. That way you caen target your goods and services, and your marketing efforts more directly to them.
Where do they hang out
Knowing where your target audience hangs out, whether that is online or offline is another important factor of being able to capture them. If, for example, you know your audience is more likely to hang out on Reddit than on Instagram then you can focus more of your marketing budget at getting noticed on Reddit and your ROI will be higher. This is something a good digital transformation solutions company can help you get to grips with by monitoring and analyzing online data, so you don’t have to be a pro at tracking down your demographic yourself.
What they struggle with
The most successful businesses tend to be the businesses that can solve problems, which means, if you want your business to be the runaway success you know it can be, you really do need to work out what problems your potential customers are facing right now, AND you need to find a way of solving their struggles with your products and services. If you can do that, your goods will pretty much, with a little marketing help, sell themselves and you could be the next Steve Jobs.
What they care about
From environmental concerns to value for money, there are a range of issues that your customers will care about more than others and you need to know what these are if you want to have a hope of convincing them to buy your stuff. People are passionate and they prefer companies who share their passions or at least accommodate them. That is why you need to carry out extensive market research on the kinds of things your customers care about right now.
Why they pick you
Once you have secured a customer, it’s helpful to find out why they chose you over the competition. Once you know what you are doing right, you can not only keep doing that, but also improve upon the stuff you’ve done well to bring in new customers as well as ensuring the old ones remain satisfied.
Once you know these 5 things, you can turn your business into a real success!