There are so many great reasons to try and build a successful website. For one thing, it will allow you to get more marketing potential out of it, which is great news for scaling your business or whatever venture it is there to promote. For websites which simply offer information, you might define success as the degree to which you are getting that information in front of the right eyes. In either case, a successful website is a great thing to behold.

 

So what can you do to ensure that your website is successful? A good starting point is simply to look at some of the common, reliable signs that a website is doing quite well. If you can see these signs on your website, then you know things are looking good. If not, you might want to make some changes.

 

Let’s take a look at some of the things that indicate a successful website right now.

 

 

 

Good Uptime

 

One of the major indicators of a good website is that it has a good uptime figure. This refers to how often the website is actually up, compared to those times when it might be down for whatever reason. It goes without saying that downtime means people can’t access your website, which in turn means that they can’t get what they need from it. As such, you obviously want to make sure that the uptime is as high as you can possibly get it.

 

First of all, you will need to carry out some professional uptime monitoring to ensure that you know how it currently stands. Then you can start working on improving the figure, making sure that there is nothing stopping it from loading as it needs to. Once you have got the uptime as high as possible, that is going to mean you have a much more successful website.

Mobile-Friendly

 

With the majority of people using the internet on their mobile devices these days, you really need to think of mobile-friendliness as an essential core element of any website you might be involved in. If your website doesn’t load properly on a phone or is otherwise difficult to use on mobile, then that is going to mean you lose out on a huge number of potential visitors – and that could mean losing out on potential customers too.

 

Fortunately, it’s not too hard to actually make sure that your website is as mobile-friendly as possible. It begins with slimming it down so that there is less to load in the first place, and then making sure that each page has an acceptable mobile-friendly version which loads on mobile devices. It is always worth checking how things look and operate on mobile as you go along in the development and design phase. As long as you know how mobile-friendly it is, you should find that your website is a lot more successful in general, so this is something that you should always focus on as much as you need to.

 

 

Intuitive Design

 

When it comes to the actual experience of the site, it needs to be as intuitive as possible, which means that it operates in the way that people expect it to. If it is difficult to navigate, or to work out how to do certain things, then this is going to really ruin the user experience of the website in question. Likewise, when there are buttons that do nothing and so on, this can really make it much more difficult to have an enjoyable experience with the website. The more intuitive you can make it, the better the experience will be for everyone, which means greater success for the site in general.

 

 

 

Responsive

 

Related to that but somewhat distinct is the idea of having a website that is responsive. In other words, it responds to the user in a way that feels natural and comfortable. This is the exact opposite of when a website feels clunky and difficult to use, and you can probably understand why it might be quite so important to make sure of this. You can ensure a responsive design by simply checking how people actually use it, especially while you are still designing so you can then tweak it as necessary. You’ll find that what you end up with here is a much better website that people find really enjoyable and easy to use – exactly what you are going for.

 

If your site has those features, you can be sure that it is much more successful.