Winning construction contracts is often extremely lucrative. At the same time, it’s notoriously difficult. A lot of other businesses out there would also like to be the beneficiary of a large lump sum during a pandemic, so competition is fierce.
Fortunately, there are some tried-and-tested methods you can use to secure those all-important contracts. Here’s what to do.
Leverage Contractors
Construction firms can’t always do all the things the client wants in-house. Ultimately, the people buying your services don’t care how you provide them, so long as you get the job done.
A lot of firms, therefore, adopt the double-dipping strategy. They approach clients armed with a list of handy subcontractors available whenever they need them. You don’t pay these guys for materials – all that’s managed in-house. Instead, you take them on at the going labor rate when you need them. Tactics like this can make you appear more competent than you are without raising your prices.
Turn Your Machinery Into A Brand Weapon
Construction companies have an inbuilt advantage – the fact that their machinery is so darn impressive. If you know everything you need to know about pugmills, then share this fact with your customers. Diggers, cranes, and piledrivers could all form part of your visual marketing. Some companies get artistic, using their entire fleets of vehicles to create interesting patterns or designs for their sites. Furthermore, if you’ve just bought a bunch of shiny new equipment, you can leverage it in your proposals. Machinery helps you appear more professional than your rivals (who are using stuff that’s ten years old).
Sign Up For Lead Generation Services
A few years ago, a clever group of industry professionals saw that they could make a killing connecting regular construction companies to clients via a central marketplace. The idea was simple: give clients a platform to select services that they wanted and then link them to suitable contractors for a fee. Individual businesses could bid on job proposals and the client could take the lowest price or best deal.
The system sounds like a bad idea for construction companies. But it’s one of the best ways to create a business. You make your services available on the platform, create a profile, and then carry out the work. As you improve your reputation, more customers start applying for your services, and you make more money.
Visit Interior Designers And Architects
Interior designers and architects are in the business of creating beautiful, stunning projects for their clients. Once they’ve done their bit, they just want a firm they trust to carry out the work to spec, even if they charge a premium.
Meeting with these professionals is your chance to get your foot in the door. Often, they act on behalf of clients, sourcing construction companies for them. So if you can convince them to create a retainer business with you, they will likely stick it out with you. All you need to do is deliver consistently. Sounds simple enough, right?
Winning construction contracts is about meeting with as many people as possible. Get the word out about what you do and wait for the work to pour in.
