When starting a new business you might not have the financial resources or manpower to get yourself off the ground, but why not let technology do the work for you? An app can replace an entire department these days, and the majority of your marketing success will be determined by social media. Utilizing advanced technology will also give your business more credibility and make a better impression on your clients. Here is some essential tech that your new business can’t do without.
Cloud computing
Rather than filling up devices with documents and other files, upload everything to the Cloud. This means that everything will be updated online in real-time and that you can choose who has access to the documents. You can view or edit the documents from any device at any time. This will give you much more credibility as you can send things to your clients immediately. For all your cloud solutions look to lylab.net, for a reliable consultancy service.
Digital Marketing and Social Media
Instagram has over one billion active users so it’s a guaranteed way to spread publicity about your business. 70% of customers are reported to look up a business on Instagram before investing so it’s a good idea to get an account and keep posting regularly. Link posts back to your website so that when other users share your posts they come back to you.
LinkedIn is one of the best networking apps which will help to create a client base and get in touch with other businesses to share information.
Get endorsed by a blogger or influencer. This means they will advertise your product for you as an affiliate. You could also start your own blog about your business and update news of the latest projects and promotions. It’s a good idea to organize team projects that benefit the community or the environment and then to publish these on your blog. This will help to create a positive image for your brand.
SEO
In order for your URL to appear more on online searches, you need to increase your Search Engine Optimization. There are certain criteria that search engines look for which means you have a more credible and recognized brand.
CRM apps
These apps are based on Customer Relation Management technology which helps you to understand your sales, marketing, profits and customer in more detail. There are several different apps that offer this service. This will also offer things like email marketing sequences, which are automated emails sent out to potential and existing client lists.
Instant payments
Make sure you have a way to accept instant payments set up using apps such as Square or Paypal. You can even set up a point of sale from any device and it’s the quickest and easiest way to invoice customers and take online payments.
Wireless video conferencing
You want to be available to your clients at all times wherever you are so make sure you have a good internet connection and video communication software.
