One of the best ways to fathom the importance of a business’s exterior is to think of your impressions of other companies by looking at the outside. 

 

They say that you should never judge a book by its cover, but this saying couldn’t be more wrong when it comes to companies. In the business sphere, appearances are everything. From the storefront, to how the staff present themselves, to the look of the products. Visual imagery matters to customers. 

 

To get an idea of how much it matters, and why you should invest in CEI Composites, to upgrade your company’s appearance. Here are the three main points a company achieves, when it has a smart, well-branded, professional exterior.

 

Attracts Top Talent

A study revealed how important 2500 participants thought a business’s exterior was. The research was conducted by the OIE Foundation and examined the psychology of people’s first impressions of a company. 73% of the participants admitted they would judge an organization based on how it appeared externally. Moreover, the candidates reported they might refuse to work in a workplace that didn’t take care of its image.

 

What this tells us is that a company’s exterior not only puts off customers, it puts off talented employees from agreeing to work with your business. To intrigue the best employees, it’s essential to ensure your business’s exterior is incredible.

 

Keep Your Business Safe 

Business owners that take care of the outside of their business are likely to have safer grounds for clients to approach and walkthrough. 

 

Poor business exteriors with rubbish, overgrown shrubbery, potholes, and signs hanging off the front of the building demonstrate the business hasn’t taken into account the safety of its customers or workers approaching the property. 

 

For a durable, well-maintained business front, continuous investment in maintenance of the building and external grounds, sidewalks, and parking lots is essential to keep those passing and entering the building safe!

 

Maintain Uniformity and Effective Branding 

An excellent company exterior will have the business’s branding and color scheme thread throughout its surface. The appearance will reveal to existing and interesting clients immediately which business is owned by you, and enable them to find it with ease.

 

Moreover, maintaining the same appearance on all buildings under one brand strengthens the brands’ reputation by portraying a uniform image. 

 

For example, if you have a business in Michigan and the other in New York, similar, distinctive characteristics of the business’s exterior should be easily recognizable by visitors and passers-by.

 

You never get a second chance to make a first impression – Will Rogers.

 

The appearance of your business’s building speaks volumes to new and existing customers, the employees of your company, and new candidates you are interviewing to hire too. 

 

A well looked after business exterior demonstrates professionalism and care that’s put into the outside of the company to attract customers and ensure their safety. 

 

To enhance your company’s face, assess the external areas, note down what needs changing, and begin transitioning the exterior to ensure it always leaves an excellent impression with whoever passes or enters the building.