In a million different ways, your business influences countless numbers of people. Even a small business will no doubt be seen by hundreds of people in their local area, and thus, will be making hundreds of first impressions as expected. Now, if a marketing professional were to try and focus on every variable and every single influence that culminates and develops this first impression, many of which are so specific to the person as to be unknowable, they would be working until the end of time.
That’s why it’s important to stick to the most important elements of branding. Consistency, quality in design, and relevance to your audience are the top three measures to achieve, but what if you hope to go beyond that? How can we curate an approach that speaks to the quality of our brand for good? It’s worth asking these questions, because it helps us unveil the hidden elements that cultivates a first impression, without having to go overboard searching for the details.
We’ve decided to list three of those for you below:
Merchandising can be a worthwhile way of speaking to the quality of your brand. Not matter if you wish to use screen printing services that evoke an amazing standard, or simply print out mugs or tote bags with your logo on them as giveaways, your merchandising speaks to your overall approach, and it’s worth getting right. Invest in quality products, and make sure they fit to the scope of your brand. Have a worthwhile design curated by a professional graphic designer. Then, whomever chooses to wear your shirt is not only appreciating your brand – they’re giving you free marketing, too.
Packaging & Delivery
The packaging your product arrives in will no doubt be the first impression of a first order, and for that reason, it’s important to get this right. Make sure that your product is carefully crafted and packaged appropriately. This means using less plastic waste, or ensuring it’s easy to open, or in some cases, that it opens and displays the product carefully – almost as if opening a brand new iPhone and the calibre we expect there. Poor packaging denotes a simple product, no matter how much work you’ve put into it.
Social Media Formatting
It may sound simple and easy to do, but you’d be surprised how many firms fail to meet social media standards when hoping to use it to attract a wide audience. Format your posts well, and make sure they’re spelled correctly. Use emojis to stamp your points if necessary, but not overly. Use graphic design that fits with your brand’s theme and fits the banner image dimension requirements. Schedule posts if necessary, to make sure that your followers see them at the optimum time. These little techniques go a long way in helping you develop, become more competent in your work, and ultimately work for your outreach more readily.
With this advice, we hope you can speak to the quality of your brand in all you do.