The coronavirus pandemic has hit many businesses hard. The leisure and fitness industry, in particular, had taken a hit – with many gyms having to close and personal training sessions coming to an end.
But people have to earn a living, and when faced with potential hardship, it’s amazing to see the kinds of creative ideas that start coming out of the woodwork. If you’re worried about your personal training business at this time, there are things you can do that can help you continue your business, while helping your clients stay healthy too. Expanding your service online is a great move right now, and is something you can continue even as restrictions ease.
Here are some of the ways to take your personal training business online.
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Provide home workout plans
Home workout plans are growing in popularity right now. They let people work out wherever and whenever they want, and are usually equipment-free, making it even easier to get fit at home.
Providing individual at-home workout and nutrition plans are a great service to offer your clients right now. You can start by gathering their details through forms for personal trainers that can provide information about diet, lifestyle, goals, etc. Home workout plans are great for people who can’t get to a gym every day, and could help you help even more people, including those who don’t live locally to you.
Take your sessions virtual
Personal training doesn’t have to stop just because you can’t physically be with someone. Virtual sessions can be just as useful to a client, helping to give them motivation while keeping you busy too. Make sure you’ve got some effective video calling software a Bluetooth/wireless mic or headset so that you can give a great session from wherever you are.
Create online content
Staying fit and healthy is important right now, and many people are looking online to try and get help and advice on how to stay in shape. By launching a website or blog, as well as video content on your social channels, you could help people take care of themselves and provide them with informed insights on keeping fit.
Creating online content is a good way to engage with people and develop a following online. With the right tools, you could market your business online and grow your client base.
While there’s a lot of uncertainty at the moment, one thing you can be certain of is your business goals. Just because things have changed or have become more difficult right now, doesn’t mean you can’t find alternative ways to succeed. Think of ways you can keep your business afloat during a pandemic – you could be surprised at the ideas you come up with! When things start settling down, you might have a whole new load of clients to work with, as well as ways you can grow your business and keep it moving with the times.