A launch event is a great way to show off your new product, generate buzz, and even make some sales while you are there. The more people you can get talking about the product, both at the event and on social media, the better.
Here, we look at some steps towards making your launch party a roaring success.
Choose the right venue
You want a venue that is great but does not completely hog the attention from your company and your product – something like Thegrandhallkc.com. If at all possible, link the product to the location. If you’re launching new software, for example, pick a location that has previously hosted tech and IT events.
Also, if you are selling to a local clientele, the venue should be close to your place of business. Make sure your visitors do not have to travel a long distance to get to the venue. Many simply will not bother coming if it is too far.
Choose the right theme
Of course, the theme should be related to the product or, at the very least, your industry.
This is your chance to show off your product and give guests the time to explore it firsthand. As you build your market, this will help them get excited about it and become advocates for it.
Here’s an example: if you’re launching digital marketing technology, the theme could be digital marketing. SEO seminars, social media marketing presentations, and other sessions could be included in the event.
Your goody bags could also be along the theme – pens, memory sticks, mugs, mouse mats, and other relevant promotional items. These items are things that will be used n an office environment every day and the user will be reminded of your brand or product every time that they pick them up and use them.
Choose the right entertainment
Obviously, the main focus of the event should be your business and your product, but there should be some entertainment to break it up a little and make it an event that people remember for the right reasons. It could be something like a disco, if the venue has the appropriate facilities – everyone loves a dance! Or a comedian; just make sure their jokes are appropriate for the audience. It could be fashion shows or displays – anything connected to your product. The aim is to give your audience a great time so that they naturally associate your product with a positive experience – and advocate it on your behalf.
Hype it up on social media
The aim of the product launch event is to market the product. You must, however, market the event itself. Prepare an online marketing plan to attract attendees in the weeks leading up to the big day. It could include a mix of social media posts, email newsletters, press releases, and possibly even offline tactics. Do not aggressively advertise the product in your event marketing. Remember that you’re trying to advertise the event, so only mention the product in passing.