In the US, the average consumer sees anywhere from 6,000-10,000 advertisements each day. In the UK, people are exposed to over 5,000 every day. As a result, more people have started to tune out traditional marketing techniques in favor of something more personal. ‘
That’s where relationship marketing comes in.
Relationship marketing doesn’t have to be complicated. It’s based on – you guessed it – relationships. It focuses on the customer experience and building relationships with your customers and clients, rather than just throwing advertisements at them.
Everything from having a strong website and SEO presence to being active on social media can contribute to a good relationship marketing strategy. But, let’s look at a few more tips you should keep in mind to build customer relationships and enhance communication.
Be Honest About Who You Are
Customers want to be able to trust the businesses they buy from. So, be open and transparent about who you are, what you do, and what you believe. That’s easier these days thanks to technology. Something as simple as an “about us” section on your website can make a big difference.
You can also take people “behind the scenes” to back up your claims of who you are. Invest in Video Production Services or even shoot video on your phone to let people in on production of your product, or to see your service in action. You can even host live streams with question and answer sessions. When people see that there are real people working for your business, they’re more likely to be trusting of who you are.
Adapt to Feedback
If you were in a relationship and your partner told you that something you did was negatively affecting that relationship, you’d probably work to change it.
The same should happen in a business-customer relationship. In order to do that, though, you need feedback.
Most consumers are all too happy to provide an opinion or give a review. You can keep this more controlled by sending out surveys to those on your mailing list, or asking customers to take a survey after they’ve made a purchase. It can help you to gain a lot of insight into what your customers like and what you can improve upon. When people feel as though your business is truly listening to them and implementing their suggestions, they’ll know you really care about what the customer wants.
Continue Conversations
We briefly touched on the importance of being active on social media, but what does that mean? It’s more than just posting frequently on Facebook or Twitter. Instead, it involves answering questions people are asking on those pages, engaging in conversation, and even posting things that prompt people to get talking.
Additionally, if someone says something negative on a social media platform, it’s the perfect opportunity for you to diffuse a situation and show how your business handles things.
Again, this helps to add more humanistic qualities to your business, which will help you to seem more trustworthy.
Relationship marketing can actually be a lot of fun when it’s done the right way. By keeping customer experience as a top priority, you can succeed with a strong relationship marketing strategy.
