All businesses have brands, whether they care to maintain them or not. The brand is the quality, reputation, and characteristics that people think of when they think about your business. But rather than simply being content with the brand that you have, it’s wise to work to create a brand that has real benefits.

 Prestige is one of the hardest qualities for a business to achieve. A sense of trust, of class, of renown, can help you make it all the easier to win potential customers. And here are a few ways you can use your brand to achieve it.

 

 

Be in the right place

 

Your brand is more than just what comes through your marketing. Every inch of the business contributes to it, so every inch of the business should be steeped in mindful branding. For instance, finding the right business premises is crucial. You should take the time to make sure that it fits your brand both in terms of aesthetics and how you organize it. If you brand your business as prestigious, legitimate, and successful then it’s obviously going to be damaging to any clients that visit if they see that you’re operating out of a messy, ill-organized office space.

 

Use an address with prestige

 

Even if your business’s physical location isn’t anywhere particularly special, you can at least ensure that your customers and clients think that you’re situated somewhere with class, prestige, and with a reputation for professionalism. Look at the virtual address services like Alliance Virtual Offices that can help you set up a city business address and add some instant renown to your business. This is a popular tactic for smaller businesses that are situated very locally or even home businesses that would rather not give out their personal address.

 

Use print, not just digital

 

Digital marketing is cheaper, and it can potentially reach a much wider audience, yet physical and print marketing can still end up more cost-effective on average. How can this be? Well, because digital advertising is cheap, everyone does it, and it is harder to stand out against a much larger crowd. Print media advertising services aren’t used by as many brands, meaning that you have less competition and, thus, more chance of making an impression. Plus, custom-printed ads simply look classier than a custom-made digital image. There’s an inimitable quality about holding it in your hands that can’t be replicated online.

 

Add a touch of class to your deliveries

 

Whether it’s sending letters or sending products out to your clients and customers, you should do what you can to make a delivery from your business feel extra special. This can include using custom stationery, or at least stationery that they’re not likely to have seen elsewhere. You can go a step beyond with stamps from places like Winmark Stamp & Sign, literally making your market in a way that’s entirely unique to your business. It can give a bit of the extra wow factor to any packages or letters that your office sends out.

 

Ensure your customer service leaves an impression

 

As mentioned, your branding isn’t just your marketing, it’s the impression that you leave through every single touchpoint with your customers and clients. To that end, make sure that your customer service isn’t lacking in any potential regard. One of the best ways to do that is to invest in customer service systems and training, and use tools like Freshworks CRM software so that you can remember individual customers and clients, their journeys, and what they have contacted you for in the past. Make them feel like they’re being treated as individuals, not just like one in a crowd.

 

Hire the best

For any client or customer-facing role, the utmost care must be taken with the people that you welcome onto your team. They’re going to be directly representing the brand to those who need to be convinced the most. As well as investing in training, you should make sure you’re getting the right people from the start by using things like background checks and reference checks to ensure that they bring the right qualities for the job. Just because customer-facing roles don’t require too much in the way of hard skills doesn’t mean that just anyone can excel at them.

Making your brand a thing of prestige is by no means easy. It takes work to ensure your brand carries the quality and expertise that you want to demonstrate. It also requires that you’re able to “walk the walk” and back up the brand through how you run your business.