Whether you’re in the business of making products and selling them online, or you work with suppliers to provide your customers with the products they need, selling in your own space, alone, isn’t often enough. As such, many turn to online marketplaces like Amazon which can potentially help them reach a much wider range of customers. That said, with how many companies sell on Amazon, there’s also a lot more competition, so how do you make your offerings stand out?

 

 

Put some work into your product page

 

You might well have product descriptions and details that are available on your website, but it’s important to understand that the formatting of Amazon product pages is entirely different. Optimize your product page so not only can it more easily be searched for with the keywords that your customers are likely to use, but that you make good use of the site’s formatting to ensure that the important information, that which is more likely to lead a sale, is presented cleanly and readably.

 

Know how your brand gets found

 

An important part of success in the Amazon ecosystem is understanding how it is that people find or get directed to products in the first place. Find out how customers can find your storefront and optimize not just your products, but your storefront, where they can see your entire selection. Make sure that you have your storefront set up with a name and description, and if your storefront is your brand, include it in the title of your products as well, so that customers are more likely to recognize it.

 

Set your price right

 

On Amazon, you’re not just competing against other brands and products, you’re competing against a very competitive pricing environment. You want to make sure that your goods are profitable and consider your costs first and foremost as a means to make that profit, but pricing your products has to go further than that. You want to keep it affordable, but you don’t want to go so cheap that the target market you are looking for is going to assume that your items are low quality. If you’re lowering the price, make use of Amazon’s ability to set offers so that it looks like a major deal, which can make it more attractive.

 

Get review working for you

 

Just as the price of a product is very prominent on Amazon, so too is their star rating system, which customers are likely to look at first and foremost. Aside from addressing customer feedback to ensure that your products fit their needs as best as possible, you should look into the Amazon Vine program, which connects your products with select Amazon customers so that they can give your products the insightful and detailed reviews that should, hopefully, stir up more interest.

 

Selling on Amazon has its pros and cons and, to make sure that you’re able to get the profits that you want, you have to work around those cons. The tips above can help you do that.