The business world is used to the saying: Time is money. The idea is that while a day has only a limited number of hours, professionals need to make sure they don’t spend any of their time on activities that don’t generate any income.
The idea that clicks are precious is not new. However, the parallel between wasting clicks and wasting time could come as a surprise to many. Clicks, unlike time, are not limited. Most web traffic tools would highlight that clicks are infinite. Every day brings more clicks to the website. Nevertheless, you should make every click count like you do every minute. A wasted click could cost you time, money, or even a lead.
The risk of online browsing
With online data being directly available at the click of a mouse, it’s easy for professionals to get their facts checked and double-checked before addressing strategic matters. However, what started as innocent fact research online could end up in the never-ending loop of cats’ videos on Youtube. Procrastination is only one click away when you work with digital technology. Keeping on top of your game as a successful professional is all about not making that time-costly click and focusing on what you’ve set to do. Desk jobs, especially, are vulnerable to the risks of excessive browsing. It’s easy to trick the mind into believing that you’re active, as clicking is a dynamic process. Unfortunately, half a dozen clicks could waste precious time at work.
The money-making clicks
In the marketing world, each click has a cost, which is the specialty of SEO and PPC marketing agency, ClickReady. A profitable pay-per-click campaign is designed to keep the cost per click as low as possible while maximizing click conversion on the website. Wasting clicks risks driving campaign costs high while decreasing the conversion rate. Unfortunately, wasted clicks are a common issue in AdWords, as more and more businesses choose to rely on the automated advice provided by Google to manage their campaigns. An experienced PPC manager can ensure clicks are targeted for best results, narrowing the volume of clicks to the most likely leads. As the marketing agency points out, with the appropriate targeting in place, you can achieve positive results, even on a small budget.
The lack of guidance for each click
A click is a point in the journey of a visitor or a user. To carry on with the travel metaphor, a click is a crossroad. You wouldn’t want to take the wrong turn at a crossroad and find yourself lost. A wrong click or an ill-guided click could have similar consequences on your users’ experience. It doesn’t just cost leads, it can also cost money, as demonstrated by Icon8, which lost almost half of their users through a clickless redesign. In a dramatic case, failure to plan and guide clicks has cost a patient her life when the staff was left confused by new medical monitoring equipment.
Clicks matter, and wasting them thoughtlessly as part of a poor business strategy can have a negative impact. It wastes time and money. It drives leads away. Making your click count needs to be part of a mindful approach to digital communication and interactions, both as part of the business and the client-facing interface. A click opens a world of possibilities, but it can also close another world of possibilities. Your business strategy is about encouraging positive clicks and keeping costly ones at bay.
