Are you a new brand or an individual with an entrepreneurial spirit? Either way you will want to engage your audience in the right way and grow your social media following. More followers on social media means more people will see your posts and potentially buy your products and services. It also helps to grow your brand’s reputation – something that’s very important in the digital world where there is so much niche competition.
Stay topic focused
When you start a new business of personal brand on social media you’re faced with the challenge of getting your brand name and product infrastructure of people, and establishing a strong following. How can you do this?
What you want to do is focus on your subject, niche or topic, more than your particular products. Join and create groups around the topic to get people talking and engaged. The followers will come if you offer value.
Join Q&A sessions
When you’re starting off with a brand or you want to increase your following with an existing one, a great way is to join Q&A sessions. This not only sets you up as an authority in your field but it promotes your brand as helpful.
In the past there was an idea that you had to protect your sources and keep your gold to offer value to customers. To an extent this is still true, you need something original to offer, but there is a growing trend for genuinely helpful advice.
Share content
Social media, in particular Instagram, is a conversation between like minded people. These people value genuine interaction and a genuine community spirit. If you promote these values on your own brand website it will definitely be a hit.
When your audience sees that you interact and engage with other brands in your niche they see a company or brand that cares about the community and about providing them with real and useful content. This is excellent audience retention.
Use video content
Blog-like posts on Instagram are great and they’re super useful too, especially for small ads about a new product or service you have to offer. But don’t overlook video content. Tik-tok is on the rise and audiences love to engage with this form of content.
Instagram is also a great place for this type of audience engagement. Like tik-tok, Instagram allows you to upload short promotion videos that can be easily shared. Find out your instagram video requirements and make the most of this wonderful world.
Engage with customers directly
Instagram is a very community focused place and there is a transparency between your brand and your audience that has never existed before. You need to engage with your audience or customers on a personal level.
Optimise your Instagram account so that it fires off a friendly message when someone joins you or sends you a message. Also try to respond to messages swiftly and with a welcoming and helpful tone. It’s friendly but much the same as customer service.
