When the world is so digital, how can you still make sure that offline advertising campaigns gain traction and work effectively? Offline advertising and marketing are still very much as its place, but you need to make sure that you are doing it right, in order for it to be worthwhile, as they often aren’t as measurable or as specific as online advertising. So with that in mind, here are some tips from the experts, to help you to make your next offline campaigns work for you.

 

 

Create a call to action

 

A call to action (CTA) to a must for any online campaign, but they can still work for offline advertising. You need to think about making them measurable, though, such as referring customers to a website with a specific location link or to call a number and quote a specific reference. Then you can assess how many people are calling or visiting a site as a result of a specific TV advert or a billboard, for example.

 

Be selective about where you advertise offline

 

Some of the most common forms of advertising offline are billboards or subway station adverts. This can work, especially if your business is one that will be desired by a large number of the population. This won’t work for every business, which is why you need to be selective about where you choose to advertise offline. Think about your target audience and how they are going to see it. A toy brand? Advertise in between children’s TV shows or near to schools or amusements that children will go to. By focusing more selectively about the channels that you use, you will be in a better position to assess the ROI and the performance of the adverts.

 

Make sure headquarters are advertised well

 

If you have a physical office headquarters or a brick and mortar store, then an easy win with advertising offline is making sure that it is obvious what the building is. You could have big and bold metal letters signs on the shopfront, for example, or perhaps banners and other posters advertising what you are and what the business does. This can be great for local people who may not know who you are and what the business does, as well as for finding new customers who see your store or office and it clicks that there is where to go, after seeing an online ad of yours, for example.

 

Ask for feedback from customers

 

When customers click through to your website or find you online, perhaps after seeing an advert of yours where they live, you can ask them how they found out about you. You can also do this in person too, if you have a physical store for people to come into. Then you can see if word of mouth is what is working well for your business, or perhaps social media or TV adverts are what get more people to know about you. This can help with your campaigns as you go forward, as there is no point spending money on areas that don’t work for you.