Scaling a business is the process of expanding the company’s operations to increase its sales and revenue. It can be done by selling more products or services or through cost control and efficiencies, or any combination of those.
When scaling up a business, it is important to remember that the increased activity will put increased pressure on resources: human, financial, and physical. If these assets are not managed correctly, it may lead to decreased customer service and lower quality standards.
This article provides five steps that small businesses should implement when scaling their business.
1. Company Culture
The company culture is the will and spirit of the employees to do their best for the company in order to help it grow, make progress towards its vision, further improve its processes and uphold ethical standards. When scaling up a business, this has to be kept at the forefront of every decision made. All actions should enhance or maintain the company culture rather than decrease it.
2. Hire The Right People
As mentioned above, make sure that hiring takes place in a way that will not disrupt your company’s culture. When introducing new employees to the team, you should be keeping an eye on whether they are providing positive input or if they are bringing down morale levels by introducing negative points of view. If this is the case, then don’t despair – it can easily be fixed with either training or firing! This may seem harsh, but it has to be done for both the good of the existing company and all its staff as well as for future employees who want to join up and work towards building a strong, attractive business where everyone is happy and motivated.
3. Establish And Communicate Your Company’s Values
It is important for every company to establish, as a team, what their values are. This can be done by simply asking people what they think the company stands for and using those as starting points for your list. Once you have established these values, make sure that everyone knows them! You should not only communicate them verbally but also ensure that they are written down and communicated externally – this has to be achieved; however, keep in mind other aspects we’ve previously discussed, especially how it will impact hiring practices.
4. Implement And Manage Your Company’s Systems
When scaling your business, you should always keep an eye on how you can implement and manage your company’s systems (administration, documentation, credit card processing services, etc.) in the best possible way. Remember that each time you make a decision, it will provide either increased or decreased efficiency – so every move needs to be carefully thought out! This not only has to do with computers but also with everyday tasks like answering emails at midnight or unnecessary paperwork.
5. Stay True To Yourself
As said above, keeping the company culture intact is vital when scaling your business. The best way to maintain this is to stay true to the original vision and values of the company. Some companies expand by absorbing other businesses or parts of them – so remember that you are not only responsible for how your own company evolves but also for its acquired entities.
To Conclude
It can be easy for a small business owner to get caught up in managing day-to-day tasks and lose sight of what they really should be doing, neglecting critical areas. This list provides an overview of key things every business owner should constantly be thinking about and working on. Once you have these covered, scaling your business will become a lot easier!