For your small business to be successful, you need to cross-market. This will help you maximize your client pool and increase your brand awareness, which is key for boosting sales and achieving your goals. If you are a small business looking for the best ways to market yourself, from day one, here are the top methods.
Image by Photo Mix from Pixabay
Affordable traditional marketing
Although digital means of marketing, websites, social media, and ads, are all effective ways to market your business, there are other options if you have the budget to go down both marketing routes. You can use traditional marketing methods such as magazine ads and newspaper features if it suits your business and would reach out to your specific target audience. For instance, your audience may be elderly people who do know use social media or computers, thus you may want to invest in affordable magazine printing to promote your business to them.
Create a free blog
A blog is an excellent marketing tool for businesses. It takes time to establish your blog but the results are well worth the effort. To get the most out of your blog, you will need to set aside some time every week to write quality content. The benefits of a blog increase manifold as you increase your publishing frequency. Studies show that businesses that blog regularly are more than two times as likely to generate leads via their website as businesses that don’t. It also builds trust in your business. You can build free blogs, which is ideal if your marketing budget is small.
It is also important to ensure that you regularly run checks on the blog to ensure that any links you have inserted, ones that may help to generate a commission or extra income to your business, are not broken links. This can affect how your blog is seen in search engines. Using something like an Amazon Affiliate Link Checker or a website that specifically checks for broken links is a great way to avoid any issues with this in the future.
Offer deals
Every consumer loves a discount. Offering discounts and deals are a great way to market your business and reward customers. Make sure to promote your offers on your social media profiles and through articles and blog posts. There are also many deal websites that you can take advantage of. This is a great way to get extra coverage for your business.
You could maximize your deals and boost sales through discount events too. Whether you already have a large following on social media, or you’re simply looking to drum up a bit of interest, hosting or co-hosting an event or contest can be a great way to get people interested in your brand. This can either be done on your own, possibly by promoting a discount or sale that you’re putting on, or by running some sort of contest, where contestants have the chance to win a free gift basket.
Post regularly on social media
Social media is a great way to connect more directly with customers and show off the more playful side of the business. Again, like a blog, social media platforms are free to use. These platforms give you a chance to respond to customer feedback in real-time and show how much you care about their experience with your business. Posting frequently to your social media channels also keeps you relevant and at the top of your audience’s minds. Even a small comment or update can refresh your presence, and it shows your commitment to communicating directly with your customers.
