How To Make Your Business Stand Out More In Person
Your business is something to be proud of, but perhaps you’ve neglected it recently when it’s come to the building that houses your business. Being able to show off your business in the flesh is really important and gives a first impression on some occasions to new clients. You want to wow them not only in your services as a business but also how you present yourself. Here are some tips to make your business stand out more in person.
Update Your Business Sign
When you’re transforming your business space, you firstly want to think about your branding on the outside of the building. It’s something that your guests will see and so if it’s missing letters or looks too distorted to make out your business name or logo, then it needs changing. The bigger the sign, the better it can be seen from afar, so try to incorporate this into your new sign as best as you can. Business signs can be fairly easy to get sorted, so try and get this fixed as soon as possible. The longer you go without a sign, the harder it becomes for new clients and those coming to your building for the first time, to find you.
Maintain Your Curb Appeal
Think about curb appeal, just like you would your home. It’s all about what your guests or passersby will see when they first catch an eye of your business. It’s important to maintain the outside of your property, just as much as the inside. Consider what you could add to the exterior areas so that it looks more presentable and eye-catching in general. Nature is a good thing to add and perhaps some outdoor furniture if you have the space to do that also. Keep the front area of the building as clean as possible, making sure you get a regular window cleaner and someone to help sweep the curb itself, wherever you might be located. You don’t want to have rubbish at the foot of your door, otherwise it’s going to say something about how you see your business and how much you value other people’s opinions.
Keep The Space Tidy And Clean
As well as maintaining the outside, the inside needs to be kept clean and tidy too. Try to maintain the business interior by doing a regular tidy up of the spaces and making sure your employees have the same attitude when it comes to their own areas. Ensure your cleaners are working the right amount of hours in order to get everything clean and ready for the following day. If you’re finding that mess and clutter is happening regularly, find ways to cut down on the mess and perhaps find some additional storage where possible. It could be down to a lack of space or just pure laziness on your employees part. Find out which and make the changes you need to in order to keep it clean.
Have Someone At The Front To Greet Guests
On reception, it’s important to have someone on the front desk or a security guard by the door too. This is helpful to make sure that your guests are being greeted properly and respectfully. It also helps to just have someone there who is looking after the clients and guests before being introduced to the relevant staff members. Make that first greeting count and provide a service that is going to make them feel comfortable and relaxed. Ensure a beverage is offered so that they have everything they need to go into a meeting. The more service you provide, the better the impression you’ll leave with them.
Make Sure It Reflects Your Brand Image
And finally, your building should be a physical brand image of your company. So it’s important to think about your branding and what colors you use within them. This can then be injected into your business property through what you put on the walls, to the soft furnishings. It all makes a difference in making it known that this building is your business and that anyone coming in or going past will be able to recognize it simply from its color or design. When you have that, you are well on your way to becoming a recognized business.
Making your business stand out in person is just as essential as any other part of the company. So try and find new ways to make it stand out, from the curb appeal to how you reflect the brand image on the inside and out.