Digital contests have become a common marketing technique over the past few years. The main draw of these is that they can draw in a significant amount of engagement while improving sales. That’s only when done well, however.

How do you plan a social media contest that converts? As difficult as it may seem, there are a few things that you’ll need to take care of.

 

How To Make Sure Your Contest Converts

 

Most of a contest’s success relies on its preparation. While you mightn’t think there are many things to take care of, there may be a few things that you’re forgetting. They should be taken care of in advance, however. Some of the most notable of these include:

• Digital Rewards Sourcing: Naturally, you’ll need to get the prizes for the contest winners. These should be as attractive and interesting to your potential customers as possible while also relating somewhat to your business.
• A Landing Page: While many companies run their digital contests through social media, you may find more success if you also have a landing page associated with it. Doing so will make finding and interacting with the contest much easier.
• Terms & Conditions/Rules: The rules of your contest should be clear and easy to follow. Spending time making sure that customers will understand them will save a lot of time and hassle. These can easily be placed on your landing page.
• Put Goals In Place: What are you trying to achieve with your contest? Do you want to increase newsletter subscribers or just social media followers? Knowing these in advance will help you measure how successful the contest has been.
• Develop Your Content: Alongside your landing page, you’ll need to create marketing materials that support your contest. These will include graphics, social media posts, and even blog posts. Taking the time to optimize these for sales will reap dividends, as it will make sure your social media contest converts.

If you’re running a contest on Facebook and similar platforms, you’ll also need to know their rules surrounding marketing and contests. Failure to stick within these parameters could result in your company’s account being suspended or deleted.

That’s naturally the opposite of what you’re looking for. That will be the case with the majority of social media networks, with each of these being slightly different, so keep it in mind.

 

How A Social Media Contest Can Help A Business

 

There’s a chance that you’re wondering how a social media contest can help your business. When done well, it can increase your brand’s visibility, subscriber count, and follower count. These new followers can form an engaged online community to market your products or services to.

As a result, you’ll have ample opportunity to sell to people who will be interested in your company or services. While these might not happen straight away, they can prove beneficial over the short- to medium-term.

Creating a social media contest that converts takes time and effort. These will prove fruitful for your company, however, as you’ll see the sales starting to come in. As such, it’s well worth the work you put into it.