Consumer expectations change every day (sometimes every minute). However, there is one element that they are always looking for – regardless of the kind of product or services they are purchasing – and that is trust. Without establishing trust between your brand and your customers, you’ll fail to bring in the kind of revenue you need to stay afloat. 

 

 

 

With that in mind, here are some straightforward ways in which you can help your company appear more trustworthy:

 

• Set up a virtual address for your business.

  When you first start your business, it’s likely that you’ll be working remotely – whether that’s from your sofa or your favourite coffee shop. However, not having a fixed address for your business could cause customers to doubt your authenticity. Thankfully, this can easily be remedied (and you don’t need to purchase a property outright) by setting up a virtual address for business. Once you have a virtual address, you’ll also be able to receive physical correspondence, which could make your administrative duties much easier to handle. 

• Take security seriously.

  Every day, hundreds of businesses are forced to deal with security breaches of various levels of severity. However, at their worst, security breaches can lead to important customer information, such as contact details and financial data being leaked, which could land you in a difficult legal situation moving forward. As a result, you must take security seriously from the moment you launch your business. Thankfully, there is plenty of guidance out there that talks you through setting up security for startup businesses.

• Get online.

  There are various ways to establish your company’s credibility – such as working on your online presence. This way, whenever a customer googles your brand name, they’ll be taken directly to your brand’s site or social media pages so they can learn more about your company. Therefore, you should ensure that you have a good quality business website under your belt ahead of time. You should also ensure that you put together a strong social media plan that allows you to grow your social media presence quickly and connect with new customers across the globe. 

• Show them what you care about.

  One of the easiest ways to make your company appear more trustworthy is by making your brand seem more ‘human’ – so that customers have something to relate to. Thankfully, there are various ways in which you can achieve this goal. For example, having a ‘Meet The Team’ section on your website shows your customers that they are working and communicating with real people instead of a faceless brand. However, you can also achieve this goal by showing them what you care about. For example, you can start to do more for your local community by collaborating with charities or donating to causes close to your heart. This way, you show your customers that you are the kind of business they will want to get behind and support. In short, it humanises your brand in a way that will make a huge difference to your growth moving forward.