Although running a business is hard work, take some time to evaluate and reflect on the progress and note the people who’ve been your most incredible support system. Loyal customers chose you even when you were not the best or only option, encouraging and motivating you to be better. Every day, purpose to reward your customers, and here are tips on how to do it.
Send Personalized Gifts
Nothing shows you took time to think about the client than a personalized gift. It’s meaningful, unique, and memorable. Think of a gift certificate, branded or personalized capes ordered from capes.com, trophies, or Tee-shirts. Personalized gifts show you take time to know your clients well.
Send a Card
Handwritten cards show that you took the effort to create the gift and message. A thank you card can go a long way in showing how much you appreciate the clients. You will create an emotional connection that will last for a long time. It also leaves a physical presence in the client’s home that makes you remain at the top of their mind whenever they need services related to your business.
Sometimes, you need to listen to your customers more to show them that you care and appreciate their business. Take time to reply to customer emails and absorb all they’re saying, including the pain points and objectives.
Some customers will even let you know how they use your products and how they’ve benefited. Ignoring such messages may create a gap in your relationship, meaning that they will not give feedback in the future.
Let them know that you appreciate the feedback and will look into the pain points. When you have solutions, let them know. When customers realize that you listen and respond, they are happier and more willing to shop at your store again.
Never forget that customers come to you because they trust your expertise in your particular industry. For instance, if you sell office wear, helping them match different pieces or rock a specific outfit will go a long way to show you care more than making money.
You can even create a blog where you share the information or send regular informational emails. Clients will notice the effort, appreciate and consider you every time they want services or products you offer. It’s also a way of showing that you’re authentic and reliable.
Celebrate Customers Success
A birthday gift or message can go a long way to show that you’re involved in your clients’ lives, and it’s not just about the money they bring to your business. Have they launched a new product, got public recognition for their excellence, or worn an award? Celebrate with them. You can even feature their achievements on your company website and other platforms.
To create a successful business, you have to go beyond making money and think about your clients’ success and fulfillment. Don’t offer misleading or dishonest advice to make a sale. When you do that, you’ll never keep repeat clients.
Be genuine even when it will cost you a sale. The client will come back because they’re impressed with your honesty.