It can often feel that marketing is a fun-less place to be. Continuously creating press releases, adverts, social media posts, and content. But one place the creativity can be let loose a little is when it comes to putting out some fun marketing materials.
Sure promotional items can be seen as a little bit cheesy from time to time, but most of the time, that pen will last for years – and in the right hands, you’ll get some follow-ups too.
You have likely seen that even brands who hire new people will send out goodie bags packed with branded items like vinyl stickers, pens, thumb drives, and more.
If it’s good enough for the biggest names in the industry, it’s good enough for you!
Tote
A tote bag is a tried and true promotional item, and even the New York Times offers one with their subscriptions. Why? They are practical! They have a lot of space for a cool design and are carried around by people every day.
Try to opt for a high-quality tote, even if this means you need to make less of them. This way, it will last longer, and your brand will be associated with quality.
Bonus points for using something recyclable, or something that can be mended, or is made from recycled materials.
Pens
Even in the age of technology, a good pen is something worth talking about. Skip the boring, plastic pens; choose pens that are made from wood or wrapped paper. There are also recycled plastic options that are better for the environment.
Even if saving the planet isn’t in your ethos, this is a nice idea.
Notebooks
Reusable notebooks have been all the rage for the last few years, and it is even better if there is an app that can capture the notes and put them into a file. You can work with a company that creates this type of product and see if there is the possibility of a small run of personalized options.
Alternatively, you can have some personalized notebooks that have your brand logo emblazoned on them. Big brands like Google and Apple offer soft leather-bound notebooks and chunky pencils with their logo pressed into the leather. Neat, useful, and something that looks stunning too.
Great marketing ideas aren’t just promo items, there are lots of ways to be creative!
Umbrella
What could be better than being covered from the rain? Umbrellas are a great promotional item; just like the other things on the list, it is practical too. Make sure that you opt for a high-quality umbrella because it will last longer and weather the storm.
When it comes to promotional items, anything that has a purpose and is practical or limited edition is going to be kept much longer than things that are a novelty.
We’ve all had bad press kits, where every item could be thrown away – and most likely isn’t recyclable. Think about what will make your audience’s life easier and what works with your brand too.
Keeping your promotion materials sustainable and eco-friendly is a must, and here are some other ways that you can implement it in your business: 5 Ways Small Businesses Can Do More On The Sustainability Front – The Successful Thinker.
