It’s all too easy to get distracted by the bright lights of digital marketing, social media, and the sheer reach of the internet. Sometimes, you can forget that the physical world exists when it comes to your marketing, but you shouldn’t. Here are some of the unique benefits of physical marketing and the ways that it can attract more attention to a business, whether it’s based online, in a brick and mortar location, or both.
It’s still your best bet for getting feet in stores
If you’re running a retail business, then you need to make sure that you’re taking advantage of your physical location to make your store more successful. Aside from eye-catching signage and exterior design, you should look into the prospect of visual merchandising. This effectively means finding the best methods to display your most attractive and sales-driving products in a way that encourages your customers to explore the store further and spend more as a result.
Visual real estate makes a big difference
Instead of fighting amongst the dozens or more of voices on the internet vying for the attention of the online consumer, you can instead make sure that you’re able to arrest a lot more attention in person. Billboard advertising is still highly effective, and with virtual signs, it’s even easier to get yourself some space that the average consumer is very likely to walk or drive past.
You can get it on the move
Billboards and signage can be great for attracting attention, especially at some of those high-traffic points, but you might be able to reach even more eyes than that. Working with teams like First Impressions, you could invest in vehicle wraps that can put your branding on your own or your business’s vehicles, turning them into a moving billboard. That way, if you happen to meet the gaze of someone who is in the market for what you offer, you make it easy for them to quickly find the solutions that they need.
Sometimes the direct approach is still best
While email marketing might seem like the easiest way to reach a lot of people at once, there is still evidence to show that physical direct mail marketing is actually more likely to get people to read your message. For one, we tend to receive less mail in general nowadays but, when combined with the right leads from teams like Callbox, you can make sure that you’re sending a more personal appeal to those people who are most likely to convert into customers or clients with the right message.
Build hype around your events
Event marketing is not just “still as good” as it ever was. As consumer markets get more and more focused on the things that they love, more people tend to watch the conferences and trade shows most relevant to them. As such, making sure that you’re timing your announcements or new release news with these events can help you get many more eyes on them than you would, otherwise.
The physical world still has a lot to offer your business. Follow the tips above and ensure that you don’t forget that any time soon.