Could You Be Doing More With Business Tech In The Customer Journey?
Answer: probably. Most businesses like to think that they have a good grasp on technology and how it can aid the customer journey. However, tech features have evolved at a rapid rate. So, if you are persisting with ideas from just three years ago, you will be missing out.
Given the growing importance of online interactions on the back of the coronavirus, now is the time to put things right. Not least because clients place a greater influence on the user experience than ever before.
The following checklist will ensure that you unlock the full potential of those features.
Creating A Better First Impression
The value of a great first impression cannot be emphasized enough, and your online marketing resources can play a central role.
An effective website should be the first item to consider, which is why you should research “what is JAMstack”. When the site is built to attract traffic and impress users once they land on your site, your brand will reap huge rewards. It sets a foundation for all future interactions.
Social media pages should be supported by images that are made to the current dimensions too. It’s a simple task, but it boosts your professionalism.
Tailoring Marketing Campaigns
When the company can resonate with a prospective lead, there is a far better chance that they will become more likely to convert.
Simple ideas like adding their name to marketing emails can make a difference. Crucially, you can now use AI to predict behaviors or use triggers to start ad campaigns. This should significantly reduce the risk of alienating users, leading to more sales and bigger revenue.
Further ideas can mean choosing the right social media platform for your target audience’s age group or using niche content. When they feel a part of the journey, they will buy more.
Generating Consumer Trust
Before a consumer can commit to a transaction, they will need to place trust in the brand. Technology can help you achieve this in a very speedy manner.
Providing clear contact details will instantly inspire a little added trust. For the best results, though, you should use verified testimonials. For this reason, you’ll want to research “how to use Trustpilot”. It can become one of your strongest marketing tools too.
It is especially important in the current situation. After all, more and more first-time online consumers are hitting the market as they adapt to the new way of life.
Maintaining Strong Communication
Communication sits at the heart of all business ventures. A lack of human interaction may pose obstacles, but that shouldn’t stop you from gaining strong bonds.
Modern tech can be used to facilitate clear communication with all customers across multiple channels. In addition to promoting convenience, it enables your employees to provide consistency. Even when they pick up a conversation previously held by a colleague.
Strong communication links won’t only move leads down the path to conversion. They will also allow you to gain repeat purchases to boost the customer lifetime value. Perfect.