If you want your business to be successful, you need to first build an effective and successful brand, and then develop awareness of that brand within your target audience. Think about all of the biggest companies you know from Coca-Cola to Apple. What do they all have in common? An instantly recognizable brand that people love. You need to have that too if you want to be as successful as you can possibly be.

There are many ways to build a strong brand identity, from coming up with an amazing logo and a killer slogan to infusing your business with a strong ethos that your target audience can relate tom but once you’ve done that, you need to get your brand out there and make people aware of its existence. Good way to do this is by employing the latest, and most effective search engine optimization techniques.

Research has shown that 89 percent of private business-based marketers have found their SEO efforts to be effective, and this is not surprising because SEO techniques, when used correctly will help to boost your brand’s search engine rankings so that more people can find you and see what you do.

If you aren’t too familiar with using SEO within your business, you may find the following infographic useful. Packed with all of the latest SEO stats, not only will it simplify the concept for you, but it will also convince your business that you really do need to start using SEO as a brand awareness tool right now.

Infographic designed by: FATJOE