You can have the best product in the world, but if you aren’t visible no one is going to know that. There are a lot of businesses out there, and cutting through the noise and showing people what you can do isn’t an easy feat. There are several things that you can do to increase how visible you are. 

Local SEO

Listing your business on Google My Business is one of the very first things you have to do. You can also use Bing Places for Business. They are free and will be the starting point for managing your online presence. Local search is one of the best ways to grow, even if you don’t sell a physical product. This also means that there is somewhere for people to start leaving reviews – if you want that. 

 

Photo by Campaign Creators on Unsplash

 

Social Media

Is one of the biggest and most versatile tools you have. If you can use it correctly. 

 

It can take a little while to understand your audience enough to figure out the best way to communicate with them. Instead of forcing your clients and customers to meet you, go and find where they hang out. 

 

Creating groups in WhatsApp, Twitter, and Facebook means that you can start to build that all-important brand loyalty.

 

Pin It

And then pin it some more. You may have noticed that when you type almost anything into a google search, then go to images, it will be a Pinterest board. The visuals for Pinterest have a long shelf life that most other social media sites, and will continue to bring traffic. Not only that, but it is free and fast. You can create multiple pins for the same post, this is great for driving traffic and giving room for some A/B testing about what entices readers. 

 

Invest

We can’t all be great at everything. Which is why when you see the opportunity to have an expert manage some of your viability, it is often a good idea to set aside some budget to make it happen. Even advertisements on Sirius XM are within grasp when you work with the right companies. 

 

Blog

Creating content that is both relevant to your audience and packed with value will give people a reason to keep coming back to your website. Creating a content marketing plan is the best course of action. Look to create around 6 months of content based around campaigns and topics that link with your products and services. 

 

While trending issues can bring a lot of traffic quickly, a long term blog strategy should be in place. 

 

Getting your brand in front of the right people is something that happens with consistency and great content. Relying on a single method to boost your business visibility isn’t going to be enough in a world where Tweets last seconds. 

 

There is no single cookie-cutter formula for increasing business visibility, using a combination of proving marketing techniques and your own analytics will be essential for a sustainable marketing strategy.