The Branding Journal tells us that, ‘Branding is the process of giving a meaning to a specific organization, company, products or services by creating and shaping a brand in consumers’ minds.’ Using strong branding you can ensure that your customers choose your product, instead of a competing product. Branding best practices change all of the time, which is why it’s vital to keep up with the latest trends. To keep your brand […]
As an independent financial advisor (IFA), there is one key ingredient that you need, and this is trust. Your clients need to trust that you are going to be able to provide them with the most effective service. They need to know that your advice is going to be the best and that the financial products and strategies you introduce them to are going to be the most suitable. It is up […]
Although running a business is hard work, take some time to evaluate and reflect on the progress and note the people who’ve been your most incredible support system. Loyal customers chose you even when you were not the best or only option, encouraging and motivating you to be better. Every day, purpose to reward your customers, and here are tips on how to do it. Send Personalized Gifts Nothing shows you […]
It’s no secret that the many of the public services people rely on are slowly becoming more and more private in the modern world. Schooling is a great example of this, with loads of schools across the globe being operated by businesses, rather than governments. Of course, though, this doesn’t always mean that opening a school would be a good business venture to get stuck into. To give you an idea of the […]
Some businesses have transitioned to a fully remote model. Other businesses, however, need, or strongly want, their employees on-site at least some of the time. Many of these businesses will need to tempt their customers back on-site too. If any of this applies to you, then improving the appeal of your workspace could help a lot. Here are some tips to guide you. Remember the importance of curb appeal Your building […]