Whether you have just launched a small business or you are trying to expand it, it is crucial to understand that customers don’t end up on your site or physical store by chance. They have made a choice, and tapping into the reasons for that choice can help you understand how to attract other customers, closer to your target audience. Creating a customer journey designed specifically for your target audience is crucial. […]
Have you ever thought of becoming a good sales manager? Although many people perceive the task to be easy, it requires high levels of commitment. Though you may be promoted to the position based on your sales ability, communication skills are crucial in enhancing communication and accountability with the sales team and other colleagues. A good sales manager applies motivation tactics rather than intimidation. A successful sales manager should have a great team […]
If you have recently moved your business online, then you have already undoubtedly started to notice that standing out, winning customers, and presenting the business works entirely differently. You might know how to make sure that your business makes the right impression in person, but you can’t rely on the personal touch as much online. You have to understand the platforms and how to best use them. Here, we’re going to look at how […]
Working without having any goals in mind is not a good idea. It can make the work feel tedious and dull, and it can make the person doing the work much less productive. After all, if they have nothing to aim for, why should they work hard to achieve those aims? This is why, when you employ people, you are going to want them to have their own goals in mind, as well as […]
Focusing on Marketing in 2021
Running a small business is hard work. You have to juggle so many things. You have to learn to be the master at finances, budgeting, product management, managing employees, taxes, and creating an internet presence. It can be hard to know what you should focus on when your budget is limited as it often is with a small business. One of the smartest ways you can invest some of your money is in […]