It’s not easy building a successful business. Even if you do all the right things, there’s still no guarantee that the venture will be successful. On the other hand, there are certain things that will greatly increase the chances of failure. For example, the matter of customer trust. If you don’t have the trust of your website visitors, then you’ll be making things much more difficult. 

 

The good news is that establishing trust is something that’s very much within reach. In this post, we’ll look at five steps for making your business one that your customers can have confidence in.

 

 

Make Yourself Available

 

People want to know that they can speak to a company representative if they have any questions, issues, or complaints. If a website visitor sees that there’s no way to speak with someone at the company, then that’ll naturally raise suspicions — and makes it much less likely that they’ll go through the process of entering their credit card information and completing their purchase. After all, there are plenty of other sites where they can speak to someone. Be sure to add your email address, contact phone number, social media accounts, and mailing address. 

Showcase Your Expertise

 

You might know that you’re an expert in your field. But your visitors won’t know that unless you show them. People have an endless amount of options when it comes to shopping online, and one of the key factors that they look for when they’re making their decision is expertise. Does the company know the products they’re selling, or are they just trying to make a quick buck? You can show your potential customers that you’re the real deal by having informative content on your website, such as expert articles, blogs, videos, and things like that. 

 

Customer Reviews and Testimonials

 

Did you know that people trust reviews almost as much as they trust a recommendation from a friend or family member? It’s true. You’ll know from your own web usage that reviews matter, and that they can have a significant impact on your purchase decision. If you’ve got a sea of positive reviews, then make sure your potential customers can see them by adding them to your website. If you’re a young company, then it’s also recommended to actively work on soliciting feedback from your customers — they’ll likely be happy to help you out, especially if you tell them that it’ll make a big difference to your success. 

 

Do What You Say You’ll Do

 

Finally, arguably the best way to build trust with your customers is to simply do what you say you’ll do. It’s all too easy to talk a big game in your quest to get customers, but you can’t bluff people into becoming long-term customers. You can get a series of one-off customers that way, but you can’t build a successful business with single customers. That only comes from repeat customers. If you give them what you say you’ll give them — and perhaps even more — then they’ll trust you.