If you want great staff, you have to make sure you are dedicating the right amount of resources to their training and development. Even if you hire the cream of the crop for each role, improving what they do and how they do it benefits your business. 

 

Once you have the right people in the right roles, training and development play a huge role in employee retention, loyalty, motivation, and productivity. 

 

Corporate videos have an essential role in advertising, social media engagement, and product demonstrations. They are turning potential customers into loyal buyers. 

 

However, video can play an essential role in your staff training, and it comes with many benefits too. Your corporate videos must be high-quality, and working with Zipinmedia is how you’ll achieve that goal. 

 

So why should you make sure you have video training for your team? 

 

 

Money

 

Training and development of staff cost money, and as you grow, you’ll see more staff coming onboard. Hiring a training company every few months can be a costly process. So one of the best alternatives is to have a preset amount of training videos. 

 

An instruction video that delivers all of the information to your team is perfect, and once it is filmed, you won’t need to pay for it again. 

 

Training videos can be delivered directly to your staff’s email inbox, reducing venue and travel costs. 

 

Engaging 

 

While you might still need to have workbooks for your staff during training, video is more engaging and can improve what they learn. A saying goes, “why read a book when you can watch the movie?” – and when it comes to training, this can be worth keeping in mind. 

 

Videos can be paused, rewound, and rewatched as often as your team needs to make sure they understand the information. 

 

Increasing the engagement of your team training is a huge perk of video content. 

 

Flexible 

 

Video is one of the most flexible media, and it gives you a lot of room for the type of content you will include. They can be completely tailored to your brand’s tone of voice, style, and company culture. You don’t need to have stuffy training when you can create something that is on-brand and interesting. 

 

It is also important to keep in mind that each member of your team will absorb and process information in a different way – a video is a flexible option that has audio, visual, practical, and text—offering a rounded learning experience. 

 

Information retention

 

It doesn’t matter when you book the more traditional type of training, most of your staff are busy, and although they will go to the training, within seven days, they will have forgotten much of what was in training. 

 

Some studies show that they will forget about 90% of the information after six months. 

 

Traditional training can be unengaging and boring. 

 

Video brings a new element to the training and has an improved retention rate. It is estimated that people remember just 20% of what they read, but up to 80% of what they watch. 

 

The last stat alone is compelling enough to invest in corporate training videos. 

 

Everywhere

 

In-person traditional training needs to have a venue, a dedicated room, and everyone arrives at that same place. Not only that, but if the training needs to be company-wide, you might need to book multiple days. 

 

The costs stack up thick and fast. 

 

Your designated trainers can record the session once, and it can be sent out to everyone. Employees can ensure that they watch the video where they have time to do so. Any follow-up work can have a deadline for completion. 

 

This is good for saving time and money, but it puts the learning process in the hands of the employees, which shows trust. 

 

Accessibility 

 

Assume that you have remote staff, disabilities staff, staff with chronic illness, and other requirements. Although there are plenty of ways that you can accommodate their learning process with traditional training, video training makes it easier. 

 

Closed captions, accompanying texts, a sign language interpreter, and more is possible when you choose to have a training video. 

 

Q corporate training videos are a great investment for any company that is dedicated to the learning and improvement of its staff. They are a smart way to save money on the training itself and offer the most options for how and when people complete it. 

 

Video also offers you a way to measure the metrics behind the video, how many of your staff are engaged, how many are shared, and so on. 

 

Staff training is just one of the ways that you can help your staff reach their potential; here are some others: The 6 Best Ways To Help Your Employees Flourish.