One of the unfortunate consequences of the streamlining of the internet means that many brands, at least in terms of their marketing strategy, have become indistinguishable from one another. They all use the same polished prose, they all use SEO strategies to try and compete in a given location, they all use meme references to help generate more exposure via social media apps.

 

This can all feel a little bit rote and tired at this point. Some may ask – where is the invention? Where’s the creativity? Is marketing really supposed to be played safe? We know this isn’t the case when we see something that actually does catch our eye, such as a Red Bull car shaped like a can from its product line, or companies sponsoring large events that matter to us, or even taking a more human tone as part of their social media strategy rather than timing scheduled posts to work at every hour of the day.

 

Use Original Marketing Firms

 

An experiential marketing agency like Traffik is fantastic at getting to the heart of the image your brand is espousing, including analyzing said effects of such an approach. By analyzing and exposing the elements of your brand that make it unique (perhaps this could be your unique billing structure or focus on sustainability), the core strength of your marketing potential is more likely to be found. That in itself can offer a major impact on our route forward, giving us the chance to feel confident and consistent in our approach, as well as dispelling the more universal and boring marketing spiel every other company goals for.

 

Consider Your Product/Service Platform

 

Too often, brands can market their offering without really emphasizing how they’re different or why they should be chosen over other brands. Thoroughly highlighting your unique presence through your product or service is key. For instance, a new coffee brand will need to make sure they show just how sustainable and fair their trade is as standard, but what other initiatives are you contributing to? A fitness supplement brand will need to show results, but also allegiances and sponsorships of actual athletes and influencers. Leverage the power of your platform, and it will make a tremendous difference.

 

Unhook Your Visual Flair

 

It’s good to unhook your visual flair from the limitations you may have placed on it thus far. For instance, it might be that your offices haven’t stood out in your local environment because you’re not necessarily planning to invite clients into your office. But why can’t a beautiful backlit sign and direction arrow pointing to your office serves as an excellent way for people to know you’re here, you’re ready to serve, and you have a brand new website to use. This is much more likely to turn heads from the local populace, and to proudly state your presence a part of that. Sometimes, revivifying your marketing just requires a small but effective push.

 

With this advice, you’re sure to bring your marketing back to life in the best possible way.