When starting your own small business, there are a lot of different things that come into play and work together to set up the ideal brand. 

 

From your logo and name to your message as a brand, there is a lot of work that goes into Business branding and you need to ensure that your brand is spot on in order to reach the right people as well as send the right message. 

 

One of the factors you might not have realised has an impact on your customers is color. Color is so crucial for branding, and the psychological impact of Color on people will impact your success as a new brand. 

 

Today we want to look at the colors you can choose for your brand and what they mean. Hopefully this will help you to choose your branding Color scheme this year to make the right impression and gain success in your industry. 

 

Red 

 

Red is a color that is associated heavily with both passion and power, if you want to grab the attention of your customer red is always a good way to go. Red is associated with excitement, danger, action, and romance and can be used in many ways to pull you in. Red is great when used as a CTA color and works well for provoking strong emotions in your customers. 

 

Orange 

 

Orange is a colour that is warm and welcoming, and you will often notice that many outdoor sporting brands as well as creative brands will have orange as an accent or a main color in their branding. Orange is associated with adventure, creativity, and enthusiasm and gives a positive vibe for anyone who looks at your branding and website. 

 

Yellow 

 

Yellow is the color of sunshine, and as such it is heavily used as a happy and optimistic color. You will notice that many children’s nurseries and brands will use yellow in their content because it is associated with happiness and optimism. One of the great things about yellow is it can be used as a main or an accent colour and will immediately add some warmth and brightness to your branding. Using yellow for buttons such as ‘free shopping’ or ‘giveaway’ evokes hopeful thoughts and therefore is a great one to bring into your brand. 

 

Pink 

 

You may have already guessed, but pink is a color that is heavily used for female led brands that are looking to target women as their audience. Pink is a feminine color and is often used for fashion brands as well as things like tampon brands that are aimed solely at women. Don’t be fooled though – pink can also be a powerful color to use for a media or creative brand, and this is often associated with creativity and marketing brands. 

 

Green 

 

Green is a color highly connected to nature, and one of the great things about the color green is that it can be used in a lot of diverse settings. Green symbolises nature, science, fertility, and health – which is why you will often see medical brands and environmental brands using this as a main color. Also, it can indicate a sense of wealth, which makes it perfect for investment brands as well as pension brands. 

 

Blue

 

Blue is a diverse colour and can be used in some very polarising ways. On the one hand, blue is associated with the sea and the sky and this makes it ideal for brands that sell homeware as well as holiday brands offering stays overseas. On the other hand, blue represents calm, stability, peace, and trust – and this means that it is often used for hospitals and medical brands as well as financial brands and banks that want to evoke a sense of trust in their customers. 

 

Purple 

 

Purple is a royal color and is associated with luxury. If you have a brand selling jewellery or expensive items, purple gives that sense of luxuriousness you need. As well as in luxury brands, purple can be used as a spiritual color and is great for brands that deal with zodiacs and home crafted products.