Consumer needs and industry trends were already hard enough to keep up with, and now as we enter the “new normal” businesses in the food industry face new and unprecedented challenges every single day. The best way to deal with these obstacles is to turn them into opportunities. 

 

It’s not just about growing your business, but also finding ways to sustain it. Here are some top tips for leveling up your food business to meet demands, and market trends, in 2021. 

 

#1 Reduce your waste 

 

Climate change is an important topic that many consumers are talking about. With an urgency around saving the planet more dominant than ever before, it is vital that your business takes reasonable steps to reduce your carbon footprint and waste. Not only is this a great benefit for the environment, but it can also help boost your reputation and business profile amongst consumers, and business partners. The basics such as using less plastic in your packaging, or replacing them with reliable alternatives. These acts show your current and new customers that you are doing your part with the power that you have as a business and that you care enough about the community to make a change. Even better, you can get innovative and start to lead the way. That will start turning heads and creating a voice for your business. 

 

#2 Food grade packaging 

 

Whether your business manufactures the food itself, or outsources this work, it is vital to consider food grade packaging. For some food items, plastic packaging is essential to keep the food safe to consume. However, the type of plastic you use for food must be manufactured to a high standard, from a trusted supplier. These plastics should not contain recycled parts or dyes that could be seen as a risk, or harmful to humans. Each plastic packaging should be made for the type of food that you sell, to ensure it meets the right standard and keeps your food from reacting adversely. Make sure you do your research and test out different suppliers. 

 

#3 Transparency

 

Creating more transparency in your business doesn’t mean spilling all your sensitive business information or dark secrets. It simply means sharing more information with customers and employees, to build trust and loyalty. Transparency in business can make a positive impact in the industry, once again boosting your reputation and profile as it shows you are committed to your customers and are honest about your actions, which can go a long way, not to mention put you at the forefront of your industry. Share your business values, avoid masking or confusing language around your prices, let people know where their food comes from and what suppliers you use, be straightforward and candid about your business. Sharing things, the good and the challenges is not always a bad thing. It allows people to connect with your brand on a human level and trust you more. 

 

As soon as you start to implement some of these practices, you will see your business skyrocket.