Whether you have just launched a small business or you are trying to expand it, it is crucial to understand that customers don’t end up on your site or physical store by chance. They have made a choice, and tapping into the reasons for that choice can help you understand how to attract other customers, closer to your target audience. 

 

Creating a customer journey designed specifically for your target audience is crucial. And,  keep in mind that it starts from the moment they get to know about your business. Whether this is through advertisement, word of mouth, or digital marketing, you should not underestimate the first point of contact!

 

When designing your customers’ journey, make sure they are led onto the next step and guided through the decision making process. This is important to prevent them from abandoning the journey to discover and test your brand.

 

If you are still at the first stages of designing your marketing strategy, make sure you are looking a little further than just the most popular social media channels. Indeed, while these might be extremely helpful in creating a community of consumers, they should not be the only channel of communication you will be using.

 

In this infographic, you can learn about the different steps of your customer journey and when to implement a specific strategy. Nonetheless, don’t forget that your marketing campaign should be aimed at your specific customer persona or target audience. So, before thinking about implementing one of the strategies below, make sure this is compatible with the preferences or your target audience!

 

Infographic designed by: https://www.rockerbox.com/direct-mail-attribution