For many years, businesses have become obsessed with digital marketing and advertising. When you look at the benefits of this approach, it’s clear why it’s so popular. Digital advertising is proven to be highly cost-effective and yields an impressive ROI. Also, take into account that most people use mobile devices or computers every single day. The ability to get someone to visit your site by clicking an ad is so beneficial.
Comparatively, traditional advertising methods seem to lack the nuances of digital variants. If someone sees a print ad in a newspaper, they can’t click on it and immediately be taken to your website to buy the advertised product. However, you can take the traditional advertising approach and tweak it to become more effective in the digital age. How is this done? Well, keep on reading to find out…
QR Codes
Running a business is all about being efficient. QR codes help your advertising campaigns become far more effective and efficient. For those that don’t know, a QR code is something people can scan with the camera on their smartphone. From here, it takes the individual to a page or website. In essence, you can have a print ad with a QR code and give people a way to instantly view what you’re advertising. This works well on newspaper ads, as well as bus stop advertisements or other posters.
Text message keywords
Text message keywords are another way to generate leads from traditional advertising methods. This is highly effective across all types of traditional advertising, especially billboards. The idea is simple, you display a keyword on the ad that people need to text to a number. Just like that, you’ve got some leads. Make sure you research some text messaging tips to know the best way of setting this up and responding. One piece of advice is to promise the consumer something after they text you. Think about it, they need a reason to text!
Directions
Lastly, you can use directions to get people to visit your location. This only works if you have a physical location for your business. And, it’s most effective when used on billboards or signpost advertisements. Many of you may deem this useless, but it is helpful for local businesses that rely on foot traffic. The idea is that you tell people where you’re located and provide directions. This can be something as simple as an arrow telling them where to go on your advert. Some businesses even draw a small map that tells people where to go. It’s highly useful at promoting your business and getting people to go there right away. In some ways, it’s almost like a physical version of local SEO.
Overall, the main take away is that you need to provide some sort of lead generation aspect to your traditional ads. Putting your phone number or website on an ad won’t work. Nobody can be bothered to type in a web address on their computer! Instead, try these ideas to generate leads and drive more traffic to your store/website.
