Image Credit Pixabay.com License CC0
In recent times it feels as though the world has been tipped upside down. There is no normality anymore and it is difficult to guess what the future may hold.
We’re all having to adapt to the changes brought about by measures to stop the spread of coronavirus. Many people have found that they have been able to start working from home, though some businesses have been forced to put everything on hold.
If you’re in a situation where you are not able to operate your business as you usually would, why not use this downtime to make some proactive changes to your website to improve things for the future?
Here are some suggestions for ways to make the best use of your downtime.
Carry Out a Full Site Audit
Carrying out full site audits can be very time-consuming. However, it can be very beneficial.
There are three areas that you should audit your site in:
-
Security
-
Usability
-
SEO
Security Auditing
In order to ensure you have the most thorough IT Audits carried out on your systems, you may want to explore hiring a managed service provider.
Scanning your system for vulnerabilities and applying patches to repair will take a high degree of experience and knowledge. Missing vital gaps in your system security could be costly and leave you open to a cyber attack.
Usability
Is your website functioning exactly as it should? Is it easy to use? Can your visitors find their way around the site easily? Do your web forms all work? And, when you click on a link, does it take you to the right place?
Carrying out full usability tests on a variety of devices will ensure that your users get the best possible experience when they use your site.
You may have carried out these tests when your site was new, however, as pages get added and changed, small glitches can start to mount up without you noticing.
Search Engine Optimization
Is your website bringing in the organic traffic that you’d like? Now is the time to review all of your existing content and make sure that it is fully optimized for SEO.
Review all of your keywords. Make sure that you’re using primary keywords multiple times as well as secondary keywords throughout each page.
Make sure you have meta descriptions in place. These will aid the visibility of your content on search engine results pages.
Stockpile Content
Now is the time to invest in creating a bank of evergreen content for your website. Having posts written in advance for your website’s blog will mean that you will have plenty set aside to carry you through while things pick up.
Use your downtime to think of new ways to engage with your customers. Think about how you can take advantage of the fact that they won’t have a lot going on in life at the moment, and may not be able to get out so much too.
