The importance of video marketing for businesses can’t be overstated. Content is king, but videos have transformed into a clear leader. This tactic is preferred by over 50% of customers, while it’s also capable of increasing conversion rates by up to four-fifths. These are big figures that you can’t ignore. However, you can’t sweep the stress involved in the video-making process, either. Whether you’re in charge of video marketing or you’re the boss, it’s going to take its toll on you and your employees, and you need to find ways to reduce the tension.
Here are four techniques that should help to make the process smoother.
Be Clear On The Budget
Producing a video is similar to renovating a property. You calculate the costs and add on an extra 10% for unforeseen expenses. Of course, spending more of your resources than necessary is incredibly stressful, especially if there isn’t a lot in the budget. Therefore, you need to be clear about the amount of money available and cut costs where possible without cutting corners. For example, you can hire simple technology and equipment instead of buying it outright. On the flip side, it might be cheaper to purchase stuff if you’re going to make lots of videos as the lease rates will take a chunk out of the budget.
And The Time
Another stressful part of producing a corporate video is the deadline. The chances are high that you have time restraints that cause you to rush and worry about small details. Thankfully, there’s an easy solution: give yourself more time. On occasions, a short deadline can’t be helped, and you have to do whatever it takes to finish on time. However, there are also situations when you know a piece of marketing is required for a specific date. In that case, be prepared and get organized early to avoid punctual anxiety.
Don’t Overcomplicate Things
It’s not uncommon for businesses to want their marketing campaign to stand out from the crowd. That means professional videos that are flawless. Unfortunately, certain circumstances, such as the budget and your experience, can get in the way. Rather than getting frustrated, you should try and keep the process pretty basic. Get a video recorder and a script and record it at your desk. All you need to do is change the lighting. It might not be the massive production that you imagined, yet simple videos are often higher in quality as there are fewer moving parts.
Hire A Team
If producing a video yourself isn’t the right fit, the next best thing is to hire an agency. A crack team of experts will create the content of your dreams; however, there are pitfalls to consider. Money is one because video marketing agencies aren’t cheap. Control over the process is another – will you be able to be the boss if you outsource the job to a third-party? Finally, don’t forget about trust as you need a reliable partner that listens.
Do you produce video marketing content? What are your tricks of the trade?
