There are obstacles to overcome with creating and running any startup. One of these is attracting customers to your new store, bakery, or online ecommerce store. There are a few ways you can inspire interest from your target market. The below ideas combine marketing strategies online and offline that you can conduct, either on your own or with the help of an agency.

 

Purchase Online Advertising 

With an excellent website waiting for new visitors to explore what your business has to offer, why not push traffic to your site with paid advertisements online? You can hire a digital marketing agency to launch a campaign that focuses on laying impressions in front of your target audience.

 

Offer Helpful Advice 

Reciprocity is a critical element in making sales. Giving a customer something for free often helps build rapport, and encourages them to give something back – such as buying a product from your shop. Or recommending a friend they know who would be interested in your services. Think about creating how-to guides that customers can download – on account of submitting their email address to you. This way, you can also build up an email list that will come in handy for email marketing campaigns.

Discounts and Offers

You could entice new customers with an offer or discount just for them. For instance, with the assistance of a website designer, you can install notifications to appear on the front page with an available offer, if they’re a new customer. Alternatively, purchase customer data, and create an email campaign.

 

Create a Contest

Another way to spread the word about your business is to initiate a contest. You can do this online on social media sites like Facebook or Instagram, and encourage people to share and follow your business while offering to provide an incentive to the winner.  

 

Blog and Guest Post 

Creating articles with expertise related to your startup, can help build a name for yourself online among new customers. With content proving your knowledge on a subject, it inspires confidence in readers to purchase from you. 

 

Guest blogging is a beneficial way to use a platform that caters to your intended audience. Offer to write content on another site, and insert a link to your website. 

 

Request Reviews 

If you’ve had a few customers already, why not ask if they could write a review of your company’s experience? Excellent reviews, fill new potential customers with confidence about your business. Which is essential when you have barely any testimonials on the web.

 

Organize a Launch Party 

As a startup, you need to make your presence known by creating a launch party. Create a strategic guest list, including journalists, social media influencers, and bloggers. These people are likely to promote their attendance and opinions about your company to masses of people, which will increase your business’s brand awareness – Just be sure to make a great impression!

 

Make a start on captivating new customers by utilizing some of the marketing tips above!