As the pandemic continues to disrupt normality, businesses are having to adapt to survive. Challenges can often present us with positive opportunities, which is why now is the time to get creative. To help your business figure out its next moves, consider these five simple ideas.
Virtual services
Adding virtual services to your company is one of the best ways you can adapt to the COVID-19 crisis. Brick and mortar companies have begun to re-open gradually, yet this does not mean that things are ‘business as usual’. Companies will need to reduce the number of people allowed onto their premises, to comply with social distancing. Some customers or clients may still be uncomfortable to leave their homes more than necessary. Whether it’s virtual wine tasting, virtual music lessons or a telemedicine platform, it’s a great move to offer your services online.
Expand delivery options
We’ve seen a huge surge in demand for online deliveries, across all different sectors. If you don’t already offer an online delivery service, now is the time to change that. If you do have this service already, you may want to think about expanding to meet new levels of demand. When you are planning your delivery options be sure to give your customers the option of contactless delivery.
Adapt to changed demand
During the COVID-19 pandemic, many products are more sought after than others. Supermarkets and stores across the globe have been adapting to these changes, by prioritizing products which are more in demand. Adapting to demand is vital to improve your supply chain, keep shelves stocked and reduce waste. Many retail stores have started to sell face masks, increasing profits by offering these high demand products.
Improved health & safety
Business owners are under increased pressure to improve their health and safety measures. Many brick and mortar businesses have installed cough guards, which are transparent screens made of plastic or glass. The idea is that these screens separate customers and employees, and prevent the spread of COVID-19. Many office based companies are using rota systems, to ensure that a restricted number of employees are in the office at one time. For further information about preparing your workplace for COVID-19, check out the World Health Organization website.
Keep the public informed
During these uncertain times, customers are looking to business for support and guidance. Your customers want to know which measures you are taking to ensure safety. The public are also paying close attention to how brands are treating their staff. Companies should be seen to be putting health and safety first. To protect your brand, it’s advisable to keep the public well informed about your COVID-19 response tactics. Be flexible, and offer refunds for services that your customers cannot currently use.
Create informative COVID-19 content to answer the questions your customers have. By doing so you’ll simultaneously drive traffic to your website. To protect your business during the coronavirus, improving your marketing is crucial.