If your company is participating in an expo, it’s important to make sure you have everything you need to make the most of the experience. Expos can be a great way to connect with potential customers and partners, but only if you’re prepared. Here are five things you should take with you when your company hits the trade show floor.

 

 

1. A well-designed booth that stands out from the competition.

 

Your booth is your company’s home base at the expo. Make sure it’s well-designed and eye-catching with a polyester banner so that potential customers will be drawn to it. Include a few key pieces of information about your company, such as your mission statement or list of services, and make sure you have enough materials for visitors to take with them.

 

If you can’t design your own booth, consider hiring a professional exhibit designer. They can help create a space that will really stand out from the competition and draw in traffic.

 

2. Plenty of marketing materials, such as brochures, business cards, and flyers.

 

If you’re participating in a trade show, your ultimate goal is to make connections with people who can help your company grow. Make sure that you’ve brought plenty of marketing materials, such as business cards and brochures. You should also consider bringing some promotional items for visitors to take home, such as branded pens or stress balls. These small giveaways can help keep your brand top-of-mind long after the expo has ended.

 

3. Staff who are knowledgeable about your products and services and can answer questions from attendees.

 

If you’re manning your own booth, it’s important to have staffers who are knowledgeable about your products and services. They should be able to answer any questions that attendees may have and provide them with information about how they can get in touch with your company.

 

If you’re not able to staff your own booth, consider hiring a professional trade show staffing agency. They’ll be able to send over staffers who are familiar with your products and can help represent your company in a positive light.

 

4. A strong social media presence, including a well-maintained expo-specific Twitter account.

 

You might not think that social media is important at an expo, but it can actually be a great way to let attendees know where you are and what your company offers. Create a strong social media presence before the event by posting updates about your booth location and any giveaways or other special offers you have planned for attendees. You may also want to set up an expo-specific Twitter account so that people can follow along in real-time as they browse through booths.

 

5. Goodie bags for attendees who visit your booth.

 

Goodie bags are a great way to show appreciation to attendees who stop by your booth. They can also be a great way to promote your company and its products or services. Choose promotional items that will appeal to the people you hope to attract as customers, and make sure the bags are big enough to hold all of the materials you’ve brought with you.

 

Participating in an expo can be a great way to connect with potential customers and partners. Make sure you’re prepared by taking these five things with you.