All business owners know that social media is a vital part of their marketing strategy but so many people get it wrong. Engagement is one of the most important things when you are trying to sell yourself on social media and drive more traffic to your website. Getting users to comment on your posts and share them will increase your reach and help you to build a brand. It also establishes a relationship with consumers and starts to build trust, which is essential if you want them to convert. However, a lot of businesses find that they simply are not getting the engagement that they need. If you are having the same problem, these are some of the best things to try.
Use Visual Content
If nobody is sharing your posts, it may be because they’re just not that interesting. Nobody is going to share a boring text post that is advertising a product. But they might share something that has interesting visual content on it. Studies show that people are far more likely to stop and look at a post if it has images and videos on it, and they’re more likely to share it as well. If you get in touch with a video production company like Epic Media Productions and have them make some high quality promotional videos to post on your social media, engagement should increase. It’s also a much better way to showcase your products because people can see them in action.
Share Other People’s Content
This is something that businesses don’t always like to do because they think that they’re helping out their competitors but that is not always the case. If you share a piece of content that you know is valuable to your followers, you show them that you are there to help them out, not just to advertise your own products. This is one of the most effective ways to build trust with consumers on social media and encourage them to buy your products. You may also find that other businesses start sharing your posts because you have shared theirs. Just make sure that you are not sharing a marketing post that directly competes with yours.
It’s also important that you share any customer posts about your business. Not only does this build a connection and make your customers feel heard, it is likely that they will share the post that you make about them.
Use Good Hashtags
Using the right hashtags is a great way to get consumers to engage with your business on social media. If you can come up with something good that starts trending, you will increase your reach in a big way. It needs to be something that has a call to action of some kind, so it encourages people to get involved. For example, Coca-Cola use the hashtag, #shareacoke. This encourages people to post their own positive reviews of the product and engage with the hashtag. It’s simple, but the impact is huge.
These simple tricks should help you to improve engagement on your social media posts and build a bigger following.